Comscore and iHeartMedia Agree to Renewal for Digital Measurement
Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore’s industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore’s Media Ratings solution, including video and YouTube measurement tracking.
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“We have been privileged to work with the iHeartMedia team over the years, and today we are excited to continue that relationship,” said Carol Hinnant, Chief Revenue Officer, Comscore. “Comscore’s mission is to deliver advanced audience insights that fuel our clients’ growth – when they win, we win. We look forward to deepening our relationship with iHeartMedia.”
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Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively-collected datasets. Comscore’s innovative lineup of Digital Media Ratings offerings, which includes Media Metrix Multi-Platform, Video Metrix Multi-Platform and Mobile Metrix, allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.
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