Gianfranco Lopane Appointed President of SmarterVerse, Inc. Subsidiary

DatChat, Inc., a blockchain-enabled cybersecurity, metaverse advertising platform and social media company, announced that its wholly-owned subsidiary, SmarterVerse, Inc., has entered into a joint venture with MetaBizz to develop an all-new metaverse named “The Habytat.”

The Habytat will be a mobile-based social networking metaverse that will use DatChat’s Dynamic Content NFT’s, patented blockchain digital rights management, and micro blockchain technology to create a new social networking and commercial metaverse. The Habytat will democratize ownership in the metaverse by making land obtainable for almost anyone.

Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho

“We believe that the metaverse should be a shared virtual space that is interactive, immersive and hyper-realistic, and while it initially presents those characteristics, we are quickly noticing users only participate if they own property,” said DatChat’s CEO Darin Myman. “There is currently a land grab occurring for metaverse property, which we think has hindered widespread adoption. I believe The Habytat will be at the forefront of a solution that will allow more people to have an ownership stake in the metaverse, and which will create further growth opportunities.”

The joint venture will be led by Gianfranco Lopane, who is currently the Head of Business Development at DatChat. Pursuant to the terms of the joint venture, DatChat will initially own 60 percent of the joint venture and MetaBizz will own 40 percent. Additionally, MetaBizz will contribute over twenty engineers and designers based in both North and South America.

Marketing Technology News: Music To Our Ears: How SMBs Can Use Audio And Video To Instantly Captivate Audiences