Diversified, a global leader in audiovisual, broadcast and digital experience integration, announced its new Global Managed Services Practice, bringing together the company’s proven managed services capabilities into one organization. Rob Mello has joined Diversified as Vice President-Global Managed Services to lead the new practice.

The new practice reflects a broader evolution in how organizations manage increasingly connected and business-critical technology environments. As media, workplace and experience technologies converge, clients need more than ongoing maintenance. They need greater visibility, proactive intelligence and a clear strategy for improving performance and value throughout the technology lifecycle.

“We have an opportunity to move the managed services conversation beyond maintenance and support toward intelligence, optimization and AI-enabled, continuous value creation,” said Tyler Affolter, Chief Revenue Officer. “Rob’s experience building global practices and AI-infused, market-leading offerings gives us the leadership to accelerate that shift and help define where the industry goes next.”

The new practice will align Diversified’s managed services strategy, delivery and client success capabilities globally while preserving the regional expertise and specialized support clients rely on. Managed services architects and client success executives will continue working closely with individual clients to develop service models based on their environments, priorities and business requirements.

The practice will focus on three priorities:

• Consistent delivery at global scale: Providing common standards, processes and service experiences across regions while maintaining the flexibility to support each client’s environment and business requirements.
• Long-term client value: Moving beyond individual projects to help clients improve adoption, performance, resilience and return on their technology investments over time.
• Intelligent service operations: Embedding automation and agentic AI into the architecture and evolution of Diversified’s managed services offerings to support more proactive monitoring, faster resolution and continuous optimization.

Mello brings more than two decades of experience building and scaling technology-enabled services for global organizations, including NTT DATA, Orange Business Services and IBM. Across his career, he has created new practices, launched differentiated service offerings and led complex transformation initiatives that aligned technology, operations and commercial strategy. A patent holder and author, Mello has a proven record of turning innovation into scalable capabilities and measurable business value.

“Diversified has already redefined what’s possible in designing and delivering the world’s most complex technology environments,” said Mello. “Now we’re setting our sights on the next frontier: transforming how those environments perform, adapt and create value over time. By fusing our people, data, technology and partner ecosystem into a single intelligent system, we’re building a managed services model that doesn’t just maintain performance, it continuously elevates it, turning operational excellence into measurable value realization and a lasting competitive advantage for our clients.”