ethos offers a white label NFT platform to help fast-growing BigCommerce merchants enter the web3 space and enhance brand loyalty.

ethos, a leading NFT platform for brands, is pleased to announce it has been named a BigCommerce (Nasdaq: BIGC) Preferred Technology partner, to help accelerate the benefits brands can realize from NFTs. Through this partnership, ethos and BigCommerce will provide a unique experience to BigCommerce merchants via a bilateral integration that makes the process simple for merchants.

ethos and BigCommerce’s partnership will commence with an early adopter program, offering up to 10 BigCommerce merchants the opportunity to utilize the ethos platform. Saddleback Leather will be the first BigCommerce merchant to launch using this innovative platform in Fall 2022.

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ethos is revolutionizing the way brands develop loyalty with their customers by providing a turnkey platform to offer NFTs. ethos is creating a frictionless path for brands and their customers to safely utilize and interact with web3 technologies. The ethos platform enables the addition of utility to the NFT holder, such as access to special products, discounts, or uniquely reward special customers.

“Our partnership with ethos further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer for BigCommerce. “ethos shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”

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