Founding executive of Walmart Labs joins the Kevel team to help lead in the next phase of its growth

Kevel , the leading API solution for building custom ad platforms, is happy to announce that Nikhil Raj is joining its Board of Directors.

Raj has extensive experience leading teams across product, growth, and marketing. He previously held the position of Vice President of Advertising and Marketing Products for Walmart. He was also the founding executive of Walmart Labs, via the acquisition of Kosmix, where he helped grow the team from approximately seven employees to over 150 in four years.

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Following his success at Walmart, Raj became the Co-Founder, Chief Operating Officer, and Chief Product Officer at Paysa, and is currently an expert partner at Bain & Company’s Advanced Analytics and Customer Strategy & Marketing practices, based in Silicon Valley. He started his career as an aerodynamicist for the Jaguar Racing Formula 1 team.

As an early pioneer in retail media, Raj is a natural fit for Kevel, whose retail media platform is used by many retailers and e-commerce brands, including Klarna, Ticketmaster, and Bed Bath and Beyond.

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“As an entrepreneur, I not only look for great tech and a passionate team, but also the opportunity to create a new category,” says Nikhil Raj. “Kevel’s technology is exciting because it’s redefining ad monetization and making it easy for all brands to launch high-revenue retail media products. I look forward to being a part of their growth.”

“I couldn’t be more honored to welcome Nikhil to our board,” says James Avery, Founder and CEO of Kevel. “He brings a unique perspective, great network, and valuable insights to help take us to the next level.”