New marketplace will build on Paysafe’s 20 years of affiliate marketing experience to support growth of eCommerce merchants and their affiliates

Paysafe, a leading specialised payments platform, today announced the launch of its new Paysafe Publishers marketplace, which will help global eCommerce merchants leverage the affiliate marketing channel to increase customer acquisition and foster new revenue-generating relationships.

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The launch will see Paysafe, which boasts two decades’ affiliate marketing experience, support the growth of eCommerce businesses across multiple industries. Paysafe Publishers’ primary focus will be supporting merchants working in financial services, education, nutrition and wellness, sports and fitness, leisure and entertainment, travel and hospitality, and video gaming.

The marketplace complements Paysafe’s comprehensive payments offering, supporting self-managing brands of all sizes in expanding their market reach through affiliate partnerships, which benefit from being largely performance-based with low barriers to entry in terms of costs and risk. Paysafe Publishers also facilitates B2B relationships, helping merchants identify and collaborate with similarly positioned brands to leverage their respective customer bases and drive revenue.

Further enhancing Paysafe Publishers is the integration of the Skrill digital wallet, which will be the primary method of issuing affiliate payments, ensuring fast and secure commission payouts. The solution will allow merchants to prioritise collaboration and campaign strategy, utilising a wide variety of affiliate partnerships, including content sites, PPC advertising, social media, influencers, and coupon or cashback sites.

Merchants will also benefit from Paysafe Publishers’ integration with Revenue Tree, a network of affiliate performance marketers that drives over 15 billion website clicks per year and over 2 million customer conversions per day. An additional integration with Rightlander, a leading authority in affiliate compliance monitoring, will help merchants protect their brand by giving visibility on all their traffic sources. Brands with an existing affiliate programme can leverage this robust monitoring tool to gain insight on where and how they are being promoted by advertising partners.

To celebrate its launch, Paysafe Publishers is offering a free set-up for the first 100 merchants to join its marketplace and launch their promotions. Similarly, affiliates will also benefit from having increased commissions for the first three months after joining.

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Sarafina Wolde Gabriel, an affiliate marketing leader at Paysafe, said: ‘We have always been passionate about affiliate marketing and are excited to launch a marketplace that creates an opportunity for online merchants to scale their respective businesses. With Paysafe Publishers’ risk-free, performance-based approach, eCommerce merchants can increase sales, drive customer acquisition and identify other merchants with which to form revenue-generating partnerships.’

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