The integration of SavvyCard’s RE-Target system into Relevate’s dashboard drives enhanced value for association and MLS customers

SavvyCard, a leading provider of digital marketing and lead generation software, and Relevate (formerly MMSI), an innovator of single sign on (SSO) and association and MLS management systems (AMS), have entered a strategic partnership to drive more meaningful member engagement and actionable insights around members’ use of association and MLS-provided tools and services.

The centerpiece of the new partnership is the incorporation of the RE-Target® affiliate advertising technology into Relevate’s unified AMS/SSO platform, giving associations and MLS organizations access to a turnkey advertising service to highlight association-provided resources, affiliates, and business partners, while generating non-dues revenue.

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“Integrating RE-Target into the Relevate SSO dashboard enables our customer partners to effortlessly generate non-dues revenue while maintaining our unparalleled focus on user experience.”

— Mark Richburg, Relevate CEO

“Integrating RE-Target into the Relevate SSO dashboard enables our customer partners to effortlessly generate non-dues revenue while maintaining our unparalleled focus on user experience,” said Mark Richburg, Relevate CEO. “Our customers tell us that getting their members’ attention is one of their biggest challenges, and we’re excited to offer them an integrated solution that won’t add new demands on their staff. In SavvyCard, we found a like-minded partner who understands the industry and shares our commitment to serving it. This is the right solution at the right time.”

“The deep integration of RE-Target into Relevate’s class-leading dashboard drives much greater value for our association and MLS customers,” said Warren Dow, SavvyCard General Manager of Real Estate. “This partnership helps our customers maximize engagement with their resources, classes, and events while funding the next generation of tools to support their members. It’s a win-win.”

SavvyCard and Relevate are currently developing two RE-Target pilot programs with Relevate clients.

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