RW Digital, a leading programmatic solutions provider, announced it has successfully graduated from the Stellantis-NBL National Black Supplier Development pilot program. In 2021, Stellantis, an automotive manufacturing corporation, and the nonprofit organization, National Business League (NBL), formed a national partnership to develop Black suppliers for future contracting and procurement opportunities in the pursuit of greater racial equity in the marketplace. RW Digital was one of 13 Black-owned businesses that represented geographic diversity, and a range of disciplines and commodities selected for the newly formed pilot program.

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“It was an honor to participate in this innovative program alongside prominent Black-owned businesses making an impact in their respective communities. The Stellantis-NBL Black Supplier Program will continue to magnify entrepreneurs for years to come, leaving a legacy of Black excellence for future generations to embrace,” said Donnell Beverly, Jr., Russell Westbrook Enterprises President.

Since graduating from the program, which ran through the first quarter of 2022, RW Digital has gone on to support Stellantis’ media investment team heighten the awareness of various models across both the Dodge and Chrysler portfolio within multicultural communities via the proprietary approach RW Digital has architected to enable advertisers to navigate cultural bias within programmatic environments. “The intent of the Stellantis-National Business League National Black Supplier Development Program is to ensure that all Black business enterprises and suppliers have an equitable and inclusive stake in the global marketplace,” said Marvin Washington, Vice President & Global Head of Mechatronics & Modules Purchasing at Stellantis. “Our successful pilot, launch of the inaugural collective and addition of outstanding corporate partners ensure the program will be a sustainable source of significant business and development opportunities for Black businesses, entrepreneurs, and communities for many years to come. We thank RW Digital for their outstanding contributions to this important program.”

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