The integration will provide VRMCs with valuable guest insights enabling them to market smarter and increase revenue

SendSquared , a data and communications platform for the hospitality industry, announced it has partnered with Barefoot Technologies, a vacation rental management (VRM) software provider. The collaboration will integrate SendSquared’s guest insights and communications technology with Barefoot’s VRM capabilities to provide vacation rental management companies (VRMCs) with tools to take guest communications to the next level.

The announcement was made at the 2021 Barefoot User Conference, taking place Sept. 30–Oct. 2 in San Antonio, Texas, where SendSquared is a sponsor.

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“We’re thrilled to partner with Barefoot, a company that has been a leader in vacation rental technology solutions for over 20 years,” said Nicolas Wegener, CEO of SendSquared. “Our collaboration will make advanced data and marketing tools accessible to the vacation rental industry at every touchpoint of the guest journey.”

The partnership will provide Barefoot’s users with leading edge marketing tools that yield valuable customer insights enabling them to market smarter to guests, increase revenue, and provide superior customer service—all from a single, affordable solution.

“Barefoot has always focused first on its clients’ needs,” said Ed Ulmer, president of Barefoot Technologies. “Our partnership with SendSquared will provide our clients with augmented communication tools that enhance relationship management for guests, owners and vendors.”

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