Spotler extends its ability to offer powerful omnichannel marketing automation software in the B2C and ecommerce markets.

Guildford, UK: Today, Spotler UK is delighted to welcome UK based Pure360 to the Spotler Group’s marketing technology portfolio. With this acquisition, Spotler is accelerating its growth and investment in the UK market, extending its ability to offer powerful omnichannel marketing automation software in the B2C and ecommerce markets.

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With a string 5 star reviews given by its clients on the respected G2 Crowd review platform, Pure360 delivers functionality built around the needs of B2C marketers, such as product recommendations, basket abandonment emails, website personalisation, persona analytics, personalised journeys and loyalty programs that are proven to increase e-commerce sales revenue, at the scale needed by consumer brands.

Offering this functionality alongside features already familiar to Spotler clients, such as the ability to easily segment audiences, seamlessly create engaging emails and personalise them, this acquisition positions the company well in the UK market, with a deeper solution that solves the needs of a broader UK marketing technology market.

Lee Chadwick, Spotler Group CEO: “We are excited to announce the acquisition of Pure360 to the group, welcoming over 500 customers to our community and the expertise of our new colleagues. This strategic acquisition accelerates the planned development of our omnichannel marketing automation platform for the UK e-commerce and B2C markets”

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Mark Ash, Pure360 CEO: “Personally, I couldn’t be more thrilled to be joining forces with the Spotler Group, an organisation whose values align so closely with ours. We see a huge synergy in our shared interest in delivering technology and service excellence and our partnership will only help to complement and support the services we deliver to our customers and allow us to deliver even more effectively on our mission to help our customers be the best marketers they can be”

The combined UK company will further enable Spotler to deliver on the group mission to give ambitious marketers the right marketing and transactional software and expert services to grow their business.

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