UPS Sends Warning Shot to Amazon with its Newly Approved Drone Delivery Fleet, Says GlobalData

UPS Sends Warning Shot to Amazon with its Newly Approved Drone Delivery Fleet, Says GlobalData

Mike Vousden, Automotive Analyst at GlobalData, a leading data and analytics company, offers his view on this home delivery development:

“This remarkable development heralds a new era of parcel logistics. It is a clear indicator of how UPS will provide coverage on critical ‘last mile’ of parcel delivery – the distance between the delivery van or local hub, and the front door of the intended recipient.

“UPS is the largest package delivery company in the world, handling 5.2 billion deliveries in 2018, and already operates the world’s largest fleet of alternatively powered vehicles. That means that any efficiency gain, even those measured in fractions of a percent, could significantly reduce UPS’ fuel costs and delivery times.

Marketing Technology News: Four Ways to Improve Your Facebook Video Marketing

“GlobalData expects global revenue generated by drones in the civilian segment to leap from $5 billion in 2018 to more than $20 billion in 2028. This growth will be driven by increased use of services such as UPS’ drone delivery fleet, but also by consumers purchasing drones for private pursuits such as photography and remote-control racing.

Image

“The drone fleet is launching at a time when UPS is exploring a range of options to make deliveries more efficient and environmentally friendly. Most prominent is the deal UPS signed with US electric vehicle maker Workhorse in February 2018 to purchase 1,000 electric delivery trucks designed collaboratively between the two companies. For its part, Workhorse has also been developing its Horsefly autonomous drone delivery system that’s physically built into the roofs of delivery trucks – making it an ideal complementary technology to UPS’ drone fleet.

Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands

“UPS will be keenly aware of Amazon’s commitment in September to purchase 100,000 electric vans from electric vehicle startup Rivian. This move to modernising its delivery network – in particular, last-mile deliveries – comes as a response to the rapidly changing face of logistics, as consumers increasingly choose e-commerce and home deliveries, over traditional shopping experiences.”

Marketing Technology News: Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like