Operators can offer their own, branded Smart TV with a pre-integrated ExpressPlay XCA content security solution
Vewd, the leading provider of OTT software solutions, and Intertrust ExpressPlay, a leader in media security and anti-piracy services, today announced that its ExpressPlay XCA content security solution has joined the Vewd Operator TV ecosystem. With ExpressPlay XCA pre-integrated, Pay TV operators now have a complete Smart TV platform on which they can offer secure broadcast and OTT services via their own, branded user experience (UX). This pre-integration with Vewd Operator TV facilitates a quick time to market and reduces deployment risk for new Smart TV based products and services.
Marketing Technology News: MarTech Interview with Josh Francia, Chief Growth Officer at Blueshift
Vewd’s Operator TV is supported on leading Smart TV hardware and includes a customizable cloud-managed reference UX, specifically designed to seamlessly combine linear and on-demand content from all sources. The SaaS business model aligns Operator TV with Pay TV subscription revenue models, minimizing up-front costs, development time, and risk.
ExpressPlay® XCA is a cloud-based broadcast security solution that enables significant cost reductions and market efficiencies for broadcasters and PayTV operators. Pre-integrated in multiple smart TV brands, the solution supports security requirements for all types of broadcast TV delivery. ExpressPlay XCA enables satellite, cable, and IPTV operators to securely deliver premium/UHD content directly to smart TVs.
Marketing Technology News: Nft Physical Gallery BCA Gallery To Open In Shanghai On Dec…
“Comcast’s recent Sky Glass and XGlass announcements signify the starting point for Pay TV operators to offer their own Smart TV with a branded user interface similar to a managed hybrid set-top box,” said Ali Hodjat, VP Marketing at Intertrust Expressplay. “We are thrilled to partner with Vewd to offer pre-integrated content protection for their Operator TV software as a service, enabling a shorter time to market and reduced costs for pay-TV operators.”
“Operator TV is an open platform to give Pay TV Operators all of the features they need to make Smart TV their domain and have an alternative to set-top boxes to control the experience on the most important screen of the home,” said Marco Frattolin, Head of Operator Products at Vewd. “We’re pleased that Intertrust ExpressPlay has become an Operator TV partner, enabling Pay TV Operators to select a leading broadcast and IP content security solution. Together, we can help Pay TV operators own the Smart TV.”
ExpressPlay XCA is a key component of the ExpressPlay Media Security Suite, which also includes a cloud-based and studio trusted multi-DRM service, comprehensive anti-piracy services, and an offline multi-DRM platform.
Vewd’s Operator TV solution is enabled via Vewd’s white-labeled product suite, which includes Vewd OS for Smart TVs and Vewd OpX for Operators.
Marketing Technology News: LIZHI Named One of China’s Top 100 Internet Companies of…