Perion Network Ltd. , a leader in advanced technology solving for the complexities of modern advertising, announced the launch of its Performance CTV Solution, the latest expansion of the Perion One unified platform. This new offering is designed to capitalize on the surging demand for measurable advertising results in Connected TV (CTV), one of the fastest-growing segments in digital media.

Performance CTV enables advertisers to activate data-driven, creative-rich campaigns across top-tier streaming platforms such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. By coupling Perion’s AI-Powered creative optimization and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel.

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Connected TV is rapidly becoming one of the fastest-growing channels in digital advertising, with U.S. ad spend projected to exceed $36 billion in 2026¹ with a 2024-2028 CAGR of 15.6%¹, fueled by the rise of ad-supported streaming, addressable targeting, and demand for full-funnel attribution. Historically, TV and CTV have been treated as an awareness channel, but marketers are now demanding outcome-driven solutions that link media investment to tangible KPIs like conversion and Return on Ad Spend (ROAS). Perion’s new Performance CTV solution addresses this shift by combining premium inventory, enhanced creative formats, multi-touch attribution and real-time insights to drive measurable business impact.

This outcome-driven approach not only strengthens Perion’s competitive position, but also positions Perion to gain budgets from performance-driven advertisers – seeking high-value, premium inventory with measurable outcomes.

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Tal Jacobson, CEO of Perion, commented, “Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV. By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels. This launch aligns with our strategy to provide outcome-driven solutions to our customers.”

Through Perion One, advertisers benefit from enhanced creative, advanced targeting, and real-time analytics for actionable insights. Granular reporting and AI-driven optimizations ensure transparency and continuous campaign optimization.

The Perion One strategy announced earlier this year, unifies the Company’s technologies into one innovative platform that delivers value to brands, agencies, and retailers as they navigate the complexities of modern advertising.