SheerID and BritBox Partner to Honor First Responders and Healthcare Workers With 30% Off Up to 12 Months of the Streaming Service

BritBox wants everyday hero communities to enjoy its content for premiere seasons and beyond

SheerID and BritBox, the streaming service from BBC Studios & ITV, offering the biggest and best collection of unmissable British TV in the U.S. and Canada, announced that first responders and healthcare workers are now eligible for its discount program, along with teachers, who have already been enjoying this everyday hero offer.

“At BritBox, we celebrate these individuals who are vital to improving the communities where we live and work.”

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BritBox, through its partnership with SheerID, offers teachers a discount of 30% off and is now, for the first time providing the same 30% off discount to first responders and healthcare workers. To take advantage of these exclusive offers, teachers, healthcare workers, and first responders must verify their eligibility through SheerID, the identity marketing platform used by hundreds of leading brands. Online verification is instant and once completed, eligible users can take advantage of the savings.

“We appreciate the dedication and commitment that teachers have made to bettering our communities, and wanted to open this offer to another key part of our communities: healthcare workers and first responders,” said Kerry Ball, Chief Acquisitions & Commercial Officer, for BritBox. “At BritBox, we celebrate these individuals who are vital to improving the communities where we live and work.”

“Choosing to celebrate teachers, healthcare workers, and first responders is such a valuable strategy executed by BritBox,” said Jake Weatherly, Chief Executive Officer at SheerID. “These communities appreciate when they are recognized and honored, and brands that offer them special programs rapidly earn their trust, loyalty, and repeat business.”

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