tvScientific, the performance advertising platform for connected TV (CTV), announced four additions to its leadership team: Chris Johnson as VP of Technology, Michael Bilow as Head of Data Science, Matt Koontz as Head of Product, and Emily Robinson as VP of Marketing. All four bring deep expertise to tvScientific and the CTV space, having held leadership roles at various other advertising and marketing technology companies.

Adtech veteran Johnson spent 14 years at engagement advertising platform Infillion/true[X], where he served as VP of Engineering, Director of Software Engineering and Lead Software Engineer. In his new role at tvScientific, Chris will use his deep technical experience designing and building high-volume, cloud-native backend and data systems to mature the tvScientific technology platform and position the company for continued success in performance marketing.

Marketing Technology News: MarTech Interview with Jason Grunberg, Chief Marketing Officer at Bluecore

Further strengthening tvScientific’s technology organization, Bilow previously served as a Principal Engineer at Hyundai’s autonomous vehicle brand, Motional. Before that, he was a Senior Data Science Manager at location-based technology and data giant Factual/Foursquare. A longtime machine learning and data engineering leader, Bilow will oversee a team of data scientists constantly improving tvScientific’s platform.

An adtech expert, Koontz has launched numerous self-serve platforms, built innovative consumer ad experiences, and helped performance marketers grow their businesses through nearly all advertising modalities. He was previously Director of Product Management for SMS marketing platform Attentive, streaming service Hulu and adtech platform Xandr. Earlier, he worked in project management and product roles at Snapchat and Microsoft.

Marketing Technology News: Looking to Shake up your User Acquisition marketing?

Robinson, an adtech advertising veteran and marketing technology expert, most recently served as VP of Marketing at DataGrail and Chief Marketing Officer at influencer marketing solution Aspire. As tvScientific moves through its next phase of growth, she will oversee marketing strategy across brand management, demand generation, go-to-market, corporate communications, and analytics.

“Chris, Matthew, Michael and Emily have all joined tvScientific during a banner year for the company, as we witness explosive growth in the CTV market and continual advancement of our comprehensive TV advertising platform,” said Jason Fairchild, CEO of tvScientific. “With their experienced leadership at the helm of our marketing, technology and product divisions, we expect to continue growing the company as more and more advertisers discover the new capabilities that tvScientific makes possible.”