Amdocs Media Delivers OTT Monetization and a Seamless Consumer Experience for AT&T, Mexico with MarketONE
Amdocs Media’s SaaS-based MarketONE platform gains more and more momentum as service providers seek new revenue streams from over-the-top (OTT) partner tie-ups
Amdocs Media, a division of Amdocs, a leading provider of software and services to communications and media companies, today announced that AT&T, Mexico has gone live with MarketONE on the public cloud to deliver new digital and OTT subscription service offerings that inspire and entertain with a seamless customer experience.
Amdocs Media’s MarketONE streamlines OTT partner integrations by dramatically reducing the cost and complexity of integrating and managing OTT providers. AT&T, Mexico is now offering new digital partner services including subscription video, music, and other OTT services, and enabling direct carrier billing (DCB) for their customers, turning partnerships into revenue fast.
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With MarketONE, AT&T, Mexico is delivering an enriched consumer journey by offering a consistent user onboarding experience and single sign-on across OTT partner services. Complete subscription billing for OTT services is provided with a flexible product catalog to offer free trials and discounts to attract subscribers and enable recurring and one-time purchases via DCB. In order to connect to OTT partners at scale, MarketONE delivers process efficiencies such as rapid partner onboarding, integration to existing business support systems and streamlined verification of customer eligibility, spending limits and settlements. All of which can be provided with the flexibility of various partnership models.
“As we grow our media and entertainment business, AT&T, Mexico was seeking a way to rapidly integrate OTT partners into our digital offerings and provide our customers with the seamless, flexible subscription experiences they have come to expect. AT&T, Mexico is pleased to work with Amdocs Media as we leverage MarketONE to build customer loyalty by providing a simple and amazing experience as they enjoy premium media, entertainment and gaming content from across our portfolio and that of our OTT partners,” said Janna Ducich, Vice President and Chief Marketing Officer, AT&T, Mexico.
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“Service providers like AT&T, Mexico are already starting to offer more flexible and innovative offerings that require an easy way to onboard OTT partners and simplify the subscription process for customers,” said Anthony Goonetilleke, group president of Media, Network and Technology, Amdocs. “With Amdocs Media’s cloud-based MarketONE SaaS platform, we are bringing together industry-leading digital identity, subscription and partner lifecycle management capabilities onto one platform to help CSPs grow their media and entertainment business while providing an enhanced, seamless experience for consumers to enjoy the new partner economy.”
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