TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process
The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK, Webopedia, ITBusinessEdge, and Developer.com.
Quinstreet’s B2B business will round out the existing TechnologyAdvice marketing capabilities with:
- Custom content products such as online events, eBooks, native and sponsored content
- Intent-based marketing programs leveraging first-party data
- Digital advertising offerings that provide personalized marketing within a buyer’s natural research journey
- Highly specialized professional content across IT, software development, and security
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TechnologyAdvice’s second acquisition is Quebec-based Project-Management.com. Project-Management.com serves practitioners and technology companies in the project management industry with technology reviews, training, and thought leadership content. TechnologyAdvice plans to integrate the technology underlying the Project-Management.com business to better serve technology buyers across the entire TechnologyAdvice portfolio. This technology gathers valuable marketing insight from a buyer’s online research process and uses it to connect B2B project management vendors with their ideal customers.
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TechnologyAdvice Founder and CEO, Rob Bellenfant, says, “These acquisitions help us further our purpose, which is to create opportunities for technology buyers, technology vendors, our team members, and our communities. Our ability to serve new and existing B2B technology clients in innovative and meaningful ways has just exploded. These deals solidify our expansion from specialized lead generation services to a full-service media company that can offer clients a range of media products across the funnel and to technology companies of any size.”
The acquired businesses have found a home where their full potential can be realized. TechnologyAdvice plans to invest heavily to grow its audiences and help clients better connect with technology buyers at the right stage in their buying process.
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