Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation

Brand Metrics, a leading brand lift measurement company, is proud to announce it has been awarded Best CTV Ad Tech Innovation at the 2025 European Video Awards, hosted by VideoWeek.

Brand Metrics was recognized for its pioneering panel-less brand lift solution, the first to deliver scalable, always-on measurement across CTV environments. Traditionally serving premium publishers such as Bloomberg, The New York Times, and The Washington Post, Brand Metrics has expanded into CTV to empower streaming platforms and broadcasters to offer advertisers deeper mid-funnel insights beyond clicks and impressions – shifting the conversation to brand impact and purchase intent.

The European Video Awards celebrate excellence and innovation across the video and CTV ecosystem, honouring the companies and people pushing boundaries in advertising, streaming, and technology. This year’s shortlist included some of the biggest names in the industry – from broadcasters and platforms to adtech innovators like Channel 4, Samsung Ads, GroupM, The Trade Desk, and ITV – making Brand Metrics’ win particularly meaningful.

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“Winning Best CTV Ad Tech Innovation at the European Video Awards is not just an award, but validation of the vision we’ve had all along – that brand lift measurement should live where audiences are,” said Alysha Dino, Global Head of CTV at Brand Metrics. “We’re incredibly thankful to VideoWeek, Vincent Flood, and the wider industry for always being open to progress, evolution and innovation. To win against such a strong field of nominees makes this even more special.”

The award underscores Brand Metrics’ unique position as the only brand lift company offering a scalable, efficient solution, purpose-built for CTV. With CTV ad spend projected to surpass $42 billion in Europe by 2028 and $47 billion in North America by 2026, the recognition comes at a time of explosive growth and heightened demand for innovation in streaming measurement.

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As CTV solidifies its role as the fastest-growing channel in digital advertising, Brand Metrics’ achievement highlights the industry’s shift toward smarter, outcome-driven metrics – and cements its position as a true innovator in the space.

Brand Metrics is a SaaS platform revolutionising campaign effectiveness measurement. Our technology seamlessly integrates with publisher tech stacks to measure digital campaign performance at scale, delivering simple, consistent brand lift data. This data enables publishers to grow their sales revenue and empowers advertisers and agencies to learn from the results and optimise future campaigns for greater effect.

Brand Metrics supports campaigns as small as 50k impressions across display, video, branded content and CTV, delivering four key metrics that are benchmarked against 50,000+ campaigns and is trusted by 60+ publishers around the world, including NYT, The Guardian and Bloomberg.