Brightcove Forms Strategic Partnership with Frequency to Launch an Integrated FAST Channel Solution

The integration with Frequency will allow Brightcove customers to launch FAST channels and manage content, programming and monetization from the Brightcove platform

Brightcove, the world’s most trusted streaming technology company, today announced it has entered into a partnership with Frequency, a cloud-based video platform powering linear channel creation for content providers. As a leader in free ad-supported streaming TV (FAST) channel solutions, Frequency’s integration into Brightcove’s award-winning video platform allows customers to seamlessly create, launch and manage FAST channels to expand their reach and increase their revenue.

“Empowering media companies to reach, engage and monetize new audiences is at the core of Brightcove’s Media Studio solution,” says Marc DeBevoise, CEO of Brightcove. “FAST channels are a high-growth, reach-expanding, revenue-generating medium for media companies. With this partnership, we are expanding the way our customers can grow via launching their own FAST channels directly from our powerful video platform. Our integration with Frequency will also help our customers centralize their video content, programming, distribution and ad monetization via an integrated workflow.”

Marketing Technology News: MarTech Interview with Alan Jacobson, Chief Data and Analytics Officer at Alteryx

“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form”

Brightcove and Frequency’s partnership combines their solutions to help customers create linear channels for distribution to FAST aggregators, MVPD and vMVPD, and distribution channels globally. With the integration available within the Brightcove Marketplace, customers can connect their video library with Frequency for world-class scheduling and distribution. Through the partnership, Brightcove aims to take the work out of building channels to make it easy for customers to publish their content to FAST channels.

“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form,” said Blair Harrison, CEO and Founder of Frequency. “Our tools are designed to empower customers to deliver the programming they know their viewers want in a visually stunning way with the simplest and most intuitive workflows.”

The integration with Frequency will work with Brightcove’s recently announced Ad Monetization service, end-to-end insights products, and the newly formed global advertising operations team to help media companies plan and maximize their advertising strategy and revenue.

Marketing Technology News: YuppTV launches Videograph at NAB Show 2023