Casted Launches Casted Video to Enhance Platform Capabilities

Amplified marketing technology leader expands platform, offering robust video functionality to enhance customer experience and engagement

Casted, the first Amplified Marketing Platform and the go-to podcast solution for enterprise marketers, today announces the addition of Casted Video to make the platform an all-encompassing, first-class audio and video platform that helps marketers capitalize on their marketing assets.

Marketing Technology News: Making Science Brings on Six Industry Leaders to Bolster Company’s Personalization Offerings

Casted Video expands on the current Casted platform with robust video player functionality, allowing customers to manage their audio and video assets in a central place. With the addition of  Video, customers can:

  • Upload and manage video assets within the Casted platform.

  • Amplify videos by simply selecting text from a transcript and generating dynamic, brand-ready video clips.

  • Garner insights from viewers, including demographic information and how they engage with the content.

This ultimately influences sales and marketing decisions moving forward to accelerate the sales cycle and impact revenue.

With Casted Video, Casted also introduces Collections, a new concept that allows users to store, organize, and amplify one-off audio and video content, like recorded events, webinars, brand videos, customer success stories, and personalized demos, just as effectively as they do podcasts. This allows the recently announced Casted search function to filter singular items within applicable collections, making it easier for teams to find and reuse existing content in the platform.

Marketing Technology News: MarTech Interview with Damien Mahoney, Co-founder and CEO at Stackla

“As a platform for B2B marketers, by B2B marketers, we know first-hand the needs of today’s enterprise marketing teams. According to a survey by Demand Gen Report, 46% of buyers reported engaging with video and interactive content in the early- and mid-stages of their purchasing process. The Casted platform empowers marketers to easily serve their audiences the content they actually want throughout that journey,” said Lindsay Tjepkema, CEO of Casted. “By expanding our product with Casted Video, we are further transforming the way marketers create content and we’re closing the loop between audio, video, and text.”

Casted customers will use the enhanced platform to create an extensive, all-encompassing, and seamless audio and video experience for their end-users. Casted allows its customers to embed content into their sales and marketing assets, transcribe audio and videos for additional assets, create and share key takeaways, reuse materials in a different medium such as blog posts or social media content, and more.

“We are creating a first-class, all-in-one solution to help teams amplify their assets easily and efficiently,” said Adam Patarino, Co-Founder, Product and Technology, of Casted. “By expanding our video and audio capabilities, we are allowing customers to use the Casted platform in ways that make sense for their team workflow and their goals.”

Marketing Technology News: MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend