Comscore Announces New Partnership with KRGV-TV

By MTS Staff Writer On Feb 4, 2020

Highest-rated English-language station in the Rio Grande Valley will now be exclusively using Comscore local television ratings

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that KRGV-TV (Harlingen – Weslaco – Brownsville – McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide measurement services to their television station including local television ratings and advanced audiences. With the partnership, KRGV will now be leveraging Comscore as their exclusive currency.

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“Comscore’s stable measurement currency offers significant benefits to our news, marketing and sales teams,” said John Kittleman, General Manager of KRGV-TV. “Being able to utilize Comscore’s massive database—with an average of more than 2,000 measured homes in every zip code in our market—is key in accurately measuring a market as diverse as ours. Their advanced Automotive and Political audiences will play a key role in helping us drive real-world results for ourselves and our clients in these two most-critical verticals.”

“Comscore is very excited to be welcoming KRGV-TV to the Comscore family with this partnership,” said Steve Walsh, Executive Vice President of Local Markets at Comscore. “We are eager to help drive revenue and profitability for both them and their clients through better, more representative, more actionable audience measurement.”

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With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

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