Partnership accelerates innovation across new generation video measurement platforms

Comscore, a trusted partner for planning, transacting and evaluating media, and Rural Media Group, Inc., a portfolio of media outlets, announced a multi-year deal for two of its flagship television networks, The Cowboy Channel and RFD-TV.

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“As RFD-TV and The Cowboy Channel endeavor to grow their distribution and audience, Comscore’s robust return path data provides the granular level insights, both at a national and local level, that will allow Rural Media to chart its path in the new decade,” said Patrick Gottsch, President and Founder.

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“Comscore is excited to welcome RFD-TV and The Cowboy Channel to our roster of TV clients. Each network occupies a unique position in the market and we look forward to partnering with their team to show the unique value of their niche networks,” said Carol Hinnant, Chief Revenue Officer, Comscore.

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