Connatix Creates ‘Smart Stories’ to Deliver Content Relevancy at Scale
New Offering on Playspace Platform Enables Publishers to Generate Contextually-Relevant Stories and Drive Video Revenue
Connatix, the next-generation video technology company for publishers, announced that ‘Smart Stories’ are now available in its Playspace platform to help publishers bring more automation to the newsroom. Playspace was launched earlier this year to enable publishers to create turn-key “story players” from existing video or article content, and then monetize with video advertising. The new feature takes this a step further and empowers publishers to enhance the editorial experience automatically with contextually relevant content.
Previously, publishers creating Stories in Playspace could either set up a feed or hand-select content to be shown in a story. Smart Stories offers a new option that does not require a feed, and instead leverages natural language processing to crawl the site, select the most contextually relevant content, and then create a story from it. Publishers maintain full control of their content, selecting how narrow or broad the contextual relevance should be. They can also choose a “trend” setting based on how recent or popular content is.
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“Smart Stories enhances the reader experience and ensures publishers are in lock-step with their editorial goals,” said Connatix CEO, David Kashak. “Connatix is leading an industry shift towards contextual content solutions. We’re bringing automation to the forefront of editorial processes, and in turn bringing publishers one step closer to a true ‘robotic newsroom’ – where editors are backed by advanced AI tools to help inform decisions and ultimately tell powerful stories.”
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“We continue to provide publishers with more of what they’ve come to expect from Connatix, video monetization that works in harmony with their editorial ethos to drive both reader engagement and revenue,” said Gil Sommer, Vice President of Product at Connatix. “The big leap in our technology is that it helps create countless versions of content automatically and based on the page’s context. The content created is relevant, and will update in real time as new content is added across the site.”
Connatix continues to develop innovative automation technologies including the recent release of Video Insights Engine. This first-to-market offering leverages advanced machine learning to automatically analyze visuals and audio within a publisher’s video content to bring greater efficiency to the editorial workflows, derive new insights from content performance, and help scale contextual offerings for advertisers.
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