Enables Restaurant and Retail Operators to Track, Maximize In-store Customer Engagement

DTiQ announced Enhanced Video Analytics for customers in the restaurant and retail industries. With Enhanced Video Analytics, DTiQ clients will be able to monitor the customer experience across various real-time dimensions, including: customer count, traffic heatmapping, speed of service, combined video/audio analytics, POS station interaction analysis (counter, kiosk, drive-thru), customer abandonment, custom analytics and more.

Marketing Technology News: Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Enhanced Video Analytics provides real-time alerts and historic/forecast trend reports to inform employees, store management and corporate leadership when their key performance indicators are being met—and when they’re not—so the right decisions can be made to increase operational efficiency. Initial deployments are being used to inform:

• Staffing and scheduling
• Merchandising (store layout and displays)
• Employee coaching and incentives
• Inventory and operational programs
• Speed of service optimization (in-store, mobile pick-up, drive-thru)

“Enhanced Video Analytics will revolutionize how restaurant and retail operators make decisions,” says Zach Zoulias, VP of Product Management for DTiQ. “It measures the customer experience from entry to check-out, highlighting what needs to change to positively impact the business without overwhelming operators with unstructured data.”

It is available to select DTiQ customers today, and will be an option available to all customers as of July 15 of this year.

Marketing Technology News: JotForm Reaches 5 Millionth User After Major Launch

Story Highlights

• DTiQ clients will be able to improve the customer experience with advanced video algorithms that measure customer interactions, gauge employee effectiveness and further loss prevention
• Enhanced Video Analytics capabilities work with existing video infrastructure, providing these insights at a total cost of ownership that is unmatched for restaurant and retail store operators
• The analytics can feed directly in to DTiQ’s industry leading SmartAudit program, wherein DTiQ’s trained experts capture evidence of, and isolate triggers for, meaningful policy exceptions

Marketing Technology News: Wix and FaZe Clan Launch Global Partnership