Spotx’s Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory
SpotX, the leading global video advertising and monetization platform, announced a new partnership with virtual multichannel video programming distributor (vMVPD) Philo, a national entertainment-focused streaming television service, to power the programmatic monetization of its live and video on demand over-the-top (OTT) inventory that is available through SpotX, Philo’s supply-side platform (SSP).
Ninety percent of content consumption on Philo is through connected TV devices, and 90 percent of its audience views live linear channels such as A+E Networks, AMC, Discovery Channel, VH1, Hallmark Channel, HGTV, and more. The streaming service has recently experienced incredible growth, with the company recognizing its fastest growth to date in February 2019. In addition, plans to partner with a data-management platform to segment audiences by third-party data for targeting purposes are also underway.
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“Philo has clearly captured a large portion of the market that is looking to enjoy VOD and live linear content, and their evolution is an amazing growth story,” said Geoff Spence, RVP of business development, at SpotX. “We love promoting Philo’s CTV inventory to media buyers because they offer such a variety of content to highly engaged viewers, and we look forward to continuing to drive demand their way.”
“As viewership continues to grow on connected TV, advertisers have a unique opportunity to reach our growing number of subscribers who can watch their favorite shows live from an array of different channels,” said Reed Barker, Head of Advertising Strategy at Philo. “SpotX has proven to be an excellent partner because they not only provide the sophisticated monetization tools we need to generate meaningful revenue, but their Demand Facilitation team is also aggressively communicating to the world of media buyers about our available inventory.”
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Since November of 2018, SpotX’s Demand Facilitation team has been working closely with Philo to complement its platform by connecting advertisers to Philo’s premium inventory which focuses on entertainment, lifestyle and knowledge-based programming for consumers.
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