Marketing Leaders Convene At SITO Institute Inaugural Forum

SITO Mobile, the Consumer Behavior and Location Sciences company, convened its inaugural Forum for members of its SITO Institute for Consumer Behavior and Location Sciences on June 26th in New York City, at the Dream Downtown PH-D rooftop lounge.

The Forum featured a panel discussion about the future of consumer engagement, moderated by Forbes editor Jenny Rooney, and included panelists Denise Karkos, CMO of TDAmeritrade; Paul Woolmington, CEO of Canvas Worldwide, and Jon Bond, Chief Tomorroist at Tomorro and co-founder of Kirshenbaum Bond and Partners.

Also Read: SITO Launches the SITO Channel Alliance

Attendees included Institute Leadership Council members Peter Horst, CEO of CMO Inc and former CMO of Capital One and Hershey’s Edgar Baum, CEO of Strata Insights.  Other notables among the 53 attendees included Jeffrey Rohrs, CMO of Yext; J Moses, Board Member, Take-Two Interactive and Founder and CEO of BingeGiving; Barry Frey, President and CEO of the DPAA (Digital Placed-Based Advertising Association), Barry Rosenthal, President of Media Kitchen; John Martorana, President of Oxford Communications; and Ron Scalici, SVP, Digital Experience, at Haymarket.

The SITO Institute for Consumer Behavior and Location Sciences is SITO’s education and research arm of SITO Mobile, a leading consumer behavior intelligence and marketing optimization platform and services firm. Founded by Bruce H. Rogers, former Chief Insights Officer of Forbes, and founder of Forbes Insights and the Forbes CMO Practice, the Institute is devoted to helping its members understand, manage and develop best-practices to leverage the power of real-time location data to better engage and influence consumer behavior in an age of the real-time consumer economy.

SITO recently launched The SITO Channel Alliance (SCA), a custom program purpose-built for creating strategic resellers of SITO’s real-time location data, consumer insights, and omnichannel media activation services.  SITO’s expertise in location data, combined with data verification, enrichment, modeling, and real-time measurement, provides SCA partners with an enhanced solution that goes beyond location data alone. This comprehensive industry solution removes unnecessary intermediaries from the modern-day media workflow and streamlines our partners’ ability to deliver data-informed personalized solutions to their clients.

Recommended Read: An Institute for Consumer Behavior and Location Sciences! SITO Does it…