Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shippo, PlaceIQ, GRIN, Mapp, and Vonage.

Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message

Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo’s world-class roster of investors, including Bessemer Venture Partners, Union Square Ventures, Uncork Capital, and Version One, who all also participated in the round.

PlaceIQ Acquires Location Data and Foot Traffic Measurement Business FreckleIOT

PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence. Financial terms for the acquisition were not disclosed.

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it’s apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape.  GRIN’s Brands Working Remote Talking Influencers series will host a live chat with Lume Cube’s influencer marketing team on April 22.

Extensive Mapp Cloud Product Update: Improved Insight-led Customer Engagement

Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp’s leadership in customer intelligence, marketing analytics, and cross-channel marketing.

Crunch Selects Vonage to Transform Business Communications

Vonage, a global business cloud communications leader, today announced that online accounting software provider Crunch has implemented Vonage’s fully-integrated contact centre and unified communications solutions to better serve its growing customer-base by delivering exceptional experiences.