Gap Inc. Taps DEG as Its Global Email Agency of Record

The agency will drive email execution and strategy across brands

Global clothing and accessories retailer Gap Inc. has selected DEG, an Isobar Company, as its global email agency of record following an internal review.

Having worked with Gap Inc. and steadily grown the partnership since 2017, DEG will now lead campaign management and strategy for five of the company’s brands—Gap, Banana Republic, Old Navy, Athleta, and Hill City—across all of their geographic markets.

Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications

DEG and Gap Inc. will focus on continuing to enhance customers’ experiences through email, developing dynamic content and micro-journeys to engage subscribers on a 1:1 level.

“For three years, we have witnessed first-hand Gap Inc.’s commitment to its customers and to providing the highest quality of customer experience,” said Joey Barnes, Managing Director of Client Services at DEG. “Email continues to be one of the most impactful digital channels, and we are ecstatic to begin collaborating across the entire Gap Inc. family of brands to better connect with customers around the globe.”

Marketing Technology News: Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

A major initiative of the partnership will be optimizing efficiencies and engagement within the channel, as well as realizing the full value of the Salesforce Marketing Cloud platform. DEG will leverage a handful of proprietary tools to create efficiencies and increase innovation within the platform.

“DEG has proven to be an excellent partner who enhances our ability to make impactful connections with our customers,” said Blair Dunn, Senior Vice President of eCommerce at Gap Inc. “They have proven adept at pivoting and responding to our needs, while also executing stellar email campaigns in record time—making this partnership a clear choice for Gap Inc.”

DEG is one of the largest Salesforce Marketing Cloud Platinum partners in the country, and the only three-time Marketing Cloud Partner of the Year.

Marketing Technology News: Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology