Bloomreach Announces New ‘Commerce Experience Accelerator’ for SAP Commerce Cloud

Bloomreach, the leader in commerce experience and a spotlight SAP App Center partner, announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers.

This new accelerator consists of three major components: 1) a Commerce Connector, which is a GraphQL-based front-end integration that enables SAP Commerce Cloud to run headless, 2) a Product Feed Connector, to utilize the product feed from SAP Commerce and import into the brX Search and Merchandising modules, and 3) React-based SPA Reference Storefronts for B2B and B2C to enable companies to go-live fast. Bloomreach, through its React, Vue, and Angular SDKs, supports SAP Spartacus and other SPAs seamlessly while providing choice and flexibility for enterprise customers.

Marketing Technology News: Taboola and Outbrain Call off Their $850M Merger

Some key business benefits of the Commerce Experience Accelerator:

• Marketing teams are empowered to make commerce experience changes in minutes without reliance on IT
• Conversion through search can be improved by as much as 15%
• New commerce channels can be quickly launched in weeks, not months

“We are moving to a headless SAP Commerce architecture, and Bloomreach is a great complement. Bloomreach’s market-leading Commerce Experience offering will allow us to continuously innovate and clearly demonstrate Mohawk’s premium brand and value differentiation in the marketplace,” said Jana Kanyadan, SVP & CIO, Mohawk Industries.

“By integrating Bloomreach and SAP Commerce Cloud via our new Commerce Experience Accelerator, companies can quickly upgrade their digital experiences while leveraging the strengths of SAP Commerce Cloud,” said Arje Cahn, Chief Product Officer, Bloomreach. “With the new accelerator, eCommerce and marketing teams are empowered to make content changes in minutes, increase revenue through AI-driven search, merchandising and personalization, and launch new eCommerce sites in just weeks.”

“The marketplace is aggressively moving to a headless commerce architecture. This allows key partners like Bloomreach to deliver an industry-leading commerce experience solution to global enterprises. Bloomreach’s AI-powered technology is already delivering significant business results for our joint customers and this accelerator will drive additional value,” said Chris Hauca, Head of SAP Commerce Cloud.

Recommended: Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Bloomreach has been working closely with SAP Commerce customers for many years, including Annie Selke, Baywa, Bosch, Canadian Tire, David Yurman, Discount School Supply, IFM, Mohawk, REPCO, Total Wine & More, Travis Perkins, and Wickes. For customers on SAP Commerce Cloud, Bloomreach offers native support for Angular and is compatible with the Spartacus accelerator.

Leading commerce agencies including Accenture Interactive, Arithnea, BORN, Capgemini, diva-e, DXC, Gorilla Group, IBM iX, Osudio, and Wunderman Thompson Commerce will support the implementation of the solution worldwide.

“We’re thrilled to extend our partnership with Bloomreach and SAP. The Bloomreach Experience Platform (brX) is a unique offering that allows B2C and B2B enterprises to drive significant business results quickly for SAP Commerce customers. The new Commerce Experience Accelerator allows us to deliver value even faster,” said Brian Grady, CEO, Gorilla Group, a Wunderman Thompson Company.

Marketing Technology News: Study: Only 32 Percent of Businesses Have Made Operational Adjustments to Meet New Consumer Demands