Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Cisco (Customer Experience), ProProfs (CRM), Sitecore (Experience Management), GetAccept (Sales Enablement), and Amdocs (Digital Experience).

Cisco To Acquire IMImobile

Cisco and IMImobile PLC announced that they have reached an agreement on the terms of a recommended cash offer pursuant to which Cisco will pay 595 pence per share in exchange for each share of IMImobile, or an aggregate purchase price of approximately USD $730 million assuming fully diluted shares, net of cash and including debt. The exchange rate used for the conversion of £ into USD is 1.3438, derived from Bloomberg, as at 16:00 on 4 December 2020.

ProProfs Acquires CRM Software BIGContacts

ProProfs, a leading provider of SaaS products, announced that it has acquired BIGContacts, a leading CRM software. BIGContacts software delivers all the power of the major CRM brands without the complexity and cost. Its simple design makes it easy for small businesses to manage prospect and customer relationships throughout the customer lifecycle. The software has integrated email marketing, allowing users to send intelligent marketing campaigns, move contacts through the sales funnel, and close more sales.

Sitecore Advances SaaS Platform with Sitecore Experience Edge

Sitecore, the global leader in digital experience management software, announced Sitecore Experience Edge, a new SaaS-based platform for headless content delivery at scale to any customer touchpoint. Sitecore Experience Edge is unique in that it meets the needs of marketers and developers alike by providing flexible options for quickly and easily creating the digital experiences and instant appeal that today’s customers demand.

GetAccept Secures $20 Million in Series B Funding

GetAccept, the all-in-one sales platform, has raised $20 million in Series B funding, led by Bessemer Venture Partners, as the company expands its platform to help SMBs close more deals. In remote working times, more than ever, businesses are refining their digital sales process. GetAccept has put sales engagement on autopilot, creating the future of sales.

Vodafone Romania and Amdocs have Jointly Developed the Digital Experience Platform

Amdocs, a leading provider of software and services to communications and media companies, announced that Vodafone Romania and Amdocs partnered to jointly develop the Digital Experience platform for digitalizing the retail experience. This will give Vodafone Romania a 360-degree view of its customers across a number of touch-points while integrating fixed and mobile communication products into a converged retail product. The project included moving several key components and capabilities into the AWS cloud.