CROSSMARK Announces New Leadership in Omnichannel & eCommerce

Digital Strategy & Growth Veteran Stephen Koven Joins Industry-Leading Sales & Marketing Agency

CROSSMARK has named Stephen G. Koven as its new Vice President, Omnichannel & eCommerce, effective immediately.

Koven has over 20 years of experience leading and implementing winning marketing and sales strategies, with extensive knowledge in eCommerce and Digital Marketing. In this newly created leadership role, Stephen will be responsible for all aspects of Omnichannel and eCommerce at CROSSMARK, with an emphasis on strategy, marketing, advanced analytics, and innovation. The position reports directly to CROSSMARK CEO Chris Moye.

Marketing Technology News: Outsell Launches First of Its Kind Automotive Marketing OmniHub for Dealer Groups

“Stephen is a leading eCommerce and marketing executive who brings new and complementary capabilities to our organization. His previous successful efforts with CPG manufacturers across multiple categories underscore our commitment to drive a smarter way to faster growth,” said Moye.

Marketing Technology News: Yext Names David Rudnitsky As President and Chief Revenue Officer

Koven comes to CROSSMARK from the leadership team at Hormel Foods where he served as Vice President of Digital Experience. He successfully helped Hormel Foods transition its organization to eCommerce with strong results. Most recently, Hormel Foods’ eCommerce sales grew by over 100%, allowing the company to gain market share in numerous key categories.

Stephen began his marketing career at The Clorox Company and followed that with an extensive career at Henkel in both the U.S. and Europe. Before his marketing career, he worked at both Price Waterhouse and Accenture.

Stephen received a Master of Business Administration degree from the Kellogg School of Management at Northwestern University in Evanston, Illinois. Before that, he received both a Bachelor of Business Administration and Master in Professional Accounting degree from The University of Texas at Austin.

Marketing Technology News: Klaviyo Announces a New Integration With Salesforce Commerce Cloud