Vendasta today announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale.

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Bringing MatchCraft’s technology—including its flagship AdVantage™ platform—together with Vendasta’s end-to-end platform will extend new offerings to each company’s customers. With the complementary technology, channel partners can manage thousands of clients’ search engine marketing, display, and social advertising campaigns in an efficient and effective way while utilizing Vendasta’s platform tools built to market, sell, bill, fulfill, and deliver critical solutions to SMB clients. 

“MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Vendasta team,” said Vendasta CEO Brendan King. “This partnership will bring MatchCraft’s enterprise-level technology to all our channel partners, allowing them to have a superior technology stack previously only available to enterprise-level organizations. We know MatchCraft exceeds expectations and we hear it from many of their partners—who happen to be our partners, too.” 

“Having worked closely with Vendasta for many years it is evident that their drive to enable local businesses to succeed closely aligns with MatchCraft’s own values and mission,” said MatchCraft CEO Sandy Lohr. “We have found an excellent new home in Vendasta, one that will allow us to continue our focus on innovation, integrity in the marketplace, and solutions that foster growth.” 

Founded in 1998, MatchCraft provides industry-leading technology to partners headquartered in 22 countries running campaigns in more than 20 languages and dialects across the globe.

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MatchCraft will continue serving its existing and future partners as it does today, with valuable integration and connectivity opportunities expected in 2022.

The deal marks an acceleration of both companies’ strategic growth plans, which aim to enhance and expand technology offerings for the benefit of partners and their SMB clients around the world. The addition of advertising technology to Vendasta’s portfolio of offerings allows channel partners to use one unified system to help SMB clients build customer interest, awareness, connections, delight, and loyalty. 

Last month, Vendasta acquired CalendarHero, expanding its owned and operated solutions to include a best-in-class AI-powered scheduling solution. 

The terms of the transaction were not disclosed. 

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