GWI Raises Over $180M to Continue Building the Future of Audience Insights Technology

UK-founded technology company secures Series B investment from Permira’s growth fund

GWI, the leading audience insights company, announces it has raised over $180 million in Series B funding, valuing the company at over $850 million. Financing was led by Permira’s growth fund.

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Founded in 2009 by CEO, Tom Smith, GWI has become the leading global market research and audience insights software platform. Receiving $40 million Series A funding from the New York-based growth fund Stripes in 2018, GWI has since tripled recurring revenue, reaching nearly 400 employees globally.

GWI delivers global insights at scale, enabling the world’s top brands, agencies, and media organisations to gain deep understandings of their audiences. Clients can analyse harmonised-data sets across geographies through an easy-to-use platform, gaining faster insights and time-to-market. This investment will further advance GWI’s software as a service (SaaS) platform, extending coverage and reach and capturing more data points from more consumers worldwide – particularly from underserved markets and segments – and innovating in UX, machine learning, and natural language. GWI will also launch further product offerings, bolstering existing data sets.

CEO and Founder, Tom Smith, comments, “Companies today need an instantaneous view of their audience everywhere in the world. The traditional approach of market research is not fit for purpose – too slow, incredibly expensive, and lacks the scale and detail needed. Our technology has solved this problem and the result has been incredible growth over the last three years. We can’t wait to work with Permira on our five-year goal to put audience insights in the workflow of every professional.”

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