Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey

Viant Technology Inc. , a leading people-based advertising software company, announced that it has integrated with Mediaocean, a leading global omnichannel advertising platform, delivering a transparent end-to-end media planning and buying solution for marketers and media agencies.

“Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation,” said Tom Wolfe, SVP, Business Development, Viant. “As a leading data-driven omnichannel platform, we are pleased to partner with Mediaocean to streamline the media planning and buying process, within an open and inclusive advertising ecosystem.”

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“Our latest integration with Mediaocean will offer Viant customers an enhanced level of transparency within our platform, from planning to purchase, through reconciliation”

Mediaocean currently works with the world’s largest marketing and advertising agencies for end-to-end planning, buying, optimizing, reporting, and billing in a single workflow, making the media buying process seamless and effective for omnichannel media buys.

“Marketers demand end-to-end accountability for their investments, so we’re pleased to partner with Viant, a pioneer in the programmatic advertising space, to integrate them into our mission-critical media buying workflow,” said John Nardone, President, Mediaocean.

Viant is a leading people-based advertising software company that enables marketers and their agencies to centralize the planning, buying, and measurement of their advertising investments across most channels. Viant’s self-service Demand Side Platform (DSP), Adelphic®, is an enterprise software platform enabling marketers to execute programmatic advertising campaigns across Connected TV, Linear TV, mobile, desktop, audio, and digital out-of-home channels. Viant’s Identity Resolution capabilities have linked 115 million U.S. households to more than 1 billion connected devices and are combined with access to more than 280,000 audience attributes from more than 70 people-based data partners. Viant is an Ad Age 2021 Best Places to Work award winner and the Adelphic DSP is featured on AdExchanger’s 2021 Programmatic Power Players list.

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