B2B technology marketing leader to drive customer expansion efforts through go-to-market optimization and tighter alignment with sales and product

WalkMe Ltd, a leading provider of digital adoption solutions, announced the appointment of Adriel Sanchez as Chief Marketing Officer (CMO), reporting to CEO and Co-founder, Dan Adika. As CMO, Sanchez will lead the global marketing organization to promote the WalkMe brand, including the development and execution of the company’s strategic priorities and campaigns, while partnering closely with the sales and product organizations to drive revenue.

Sanchez joins WalkMe from Newsela, where he spent more than three years serving as CMO. While at Newsela, he drove go-to-market strategy that contributed to triple-digit ARR growth early in the pandemic while tripling marketing contribution to pipeline and revenue. Before Newsela, Sanchez held a number of senior marketing roles with global B2B data management company Commvault, and software giant SAP, where he spent nearly a decade in various demand generation leadership positions.

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“Adriel’s experience in scaling global marketing organizations at high-growth and large enterprise software companies are what WalkMe needs today to take us to the next level of growth,” said Dan Adika, CEO and Co-Founder of WalkMe. “He is a proven leader with a reputation for building strong relationships at both a team and executive level. We are excited to expand our executive leadership bench with Adriel and look forward to seeing his contributions to WalkMe’s success.”

“Joining WalkMe was one of those once-in-a-career opportunities to join the market leader and creator of a burgeoning category on a clear path to reaching critical mass,” said Sanchez. “Throughout my career, and especially within the past few years alone, I’ve witnessed how critical it is to drive technology adoption among users. Winning the hearts and minds of the end user is key to realizing the business outcomes sought when new technology is introduced. WalkMe pioneered how to do this. I look forward to expanding our reach and helping our customers realize the full value of their technology investments.”

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