Nextech AR Achieves Major Generative AI Breakthrough in 3D Model Texture Creation

Generative AI is now giving Nextech a competitive edge and driving its transformation towards profitability and scale in the $100 Billion 3D model for ecommerce market

Nextech AR Solutions Corp., an Augmented Reality, Metaverse Company and 3D model supplier for Amazon and other major ecommerce retailers and brands, is pleased to announce its has achieved with the help of generative AI a breakthrough in the field of texture expansion. The Company can now recreate high-quality 4K textures at scale from just small 250px X 250px of digital swatches in just seconds versus hours of manual labor representing a 720 fold increase in production speed. This breakthrough in texture expansion technology will revolutionize the 3D modeling industry and give Nextech a major competitive edge further solidifying its leadership position in the global 3D model space for ecommerce. The Company plans to file a patent in 2023 on this breakthrough technology.

Nextech’s generative AI-powered technology is a breakthrough in texture expansion, allowing for the first time for real-time, interactive texture expansion. The technology was able to expand a 250×191 pixel patch more than 160 times into a 4K image in just 40.5 seconds. Previously reference images were used which often contain small patches of patterns and textures, making it difficult for artists to recreate them in a high-quality manner.

Marketing Technology News: The Impact of User-Agent Reduction and Client Hints on Privacy

Nima Shashar, CTO of Nextech, commented, “Our technology shows over 720-fold improvement in speed. With this technology we will revolutionize the 3D modeling industry and make it possible to create photo-realistic 3D models as digital replicas of real-world products with ease and efficiency, with the ability to meet the demand for the 3D models on a global scale. I’m very excited to see the impact this technology will have on the industry, and look forward to working with customers to bring their 3D models to life.”

Reference images often contain small patches of patterns and textures, making it difficult for artists to recreate them in a high-quality manner. However, Nextech’s generative AI-powered technology is a breakthrough in texture expansion, allowing for the first time for real-time, interactive texture expansion. The technology was able to expand a 250×191 pixel patch more than 160 times into a 4K image in just 40.5 seconds.

In comparison, state-of-the-art texture expansion solutions in the literature either do not create high-quality expanded textures or take hours to run for such high-resolution outputs. Our technology shows over 720-fold improvement in speed, the state-of-the-art (in quality) texture expansion method took more than 29836 seconds (more than 8 hours) to run with no visible change in quality.

Traditionally, recreating textures for 3D models has been a time-consuming task for artists, involving hours of work in photoshop and other tools. Physics-based rendering (PBR) is the standard representation of a material in 3D modeling, and it consists of several maps, including a texture map, which is the main image representing the color and patterns of the material. Other maps, such as metallic and roughness, define how light interacts with a material and give it its finished look.

Marketing Technology News: MarTech Interview with Cynthia LaRue, Marketing Director at ShipStation