A predictive model offering global brands forecasted returns for automated DCO deployment

Jivox, the personalized dynamic creative technology leader, announced the availability of ROISimulator, a predictive model for DCO returns that gives large, global brands a glimpse of the ROI they could achieve by simulating a deployment of DCO automation encompassing campaign, creative, media and workflow scenarios.

“Today’s digital marketers face challenges from every direction,” said Jivox Founder & CEO, Diaz Nesamoney. “They are under the pressure of budget cuts and downsized resources while having to meet the company’s revenue goals and consumers’ demand for relevant content and 1:1 personalization. Despite these challenges, I was heartened to hear a Fortune 500 customer, who had just faced cost cutting, used the words “efficiency” and “automation” several times in our conversation. Her vision is representative of so many forward-thinking marketing leaders who leapfrog their competitors because they know how to leverage automation to create high impact, low effort marketing campaigns to drive sales.”

Marketing Technology News: MarTech Interview with Anish Mehta, Founder at Animeta

The Jivox ROISimulator uses performance data from over 10,000 live DCO campaigns spread across 500 brands to predict performance with returns, and compares them to our aggregated campaign benchmarks. Global brands can use this model to test different campaign automation scenarios, input perimeters of any depth and adjust likely, minimum or maximum simulated returns.

“To obtain the true value of DCO, marketers must look at the full DCO lifecycle and apply that holistic ROI measurement to creative production, data-driven optimization, and omnichannel delivery of personalized content,” Mr. Nesamoney continued. “The ROI simulations give marketers visibility into reducing production and personnel costs through creative and workflow automation. In the end, they will see how DCO automation can help to create time, save costs, and grow sales while they scale up 1:1 personalization without additional resources.”

Marketing Technology News: What it Takes to Deliver a Customer-Centric Loyalty Program in 2023

The Jivox ROISimulator predicts returns by automating the following DCO components:

• Creative Automation: personalizes thousands of creative variations on the fly, including dynamic product ads and various other formats with a single creative master, driving product efficiency and cost savings.
• Feed-Based Decisioning: links creative elements inside a single master to multiple feeds, all of which can be updated in real time to generate hundreds to thousands of variations.
• Workflow Automation: automates tag generation and trafficking via API integration with GCM, saving time and resources over manual process.
• Auto-Optimization: uses ML-powered algorithms to auto-optimize the best performing creatives based on a variety of metrics from A/B or multivariate testing of creative components
• Measurement & Analytics: assess performance of thousands of personalized ad variations in real-time across channels. Automatically update data in brands’ trusted business intelligence platforms to provide actionable insights to boost performance.