Bloomreach and Shopware Partner to Help Businesses Create Highly Personalized, End-to-End Shopping Experiences

Bloomreach, the world’s #1 Commerce Experience Cloud, and Shopware, a holistic omnichannel digital commerce platform for e-commerce businesses, today announced they have partnered to empower businesses to unlock new growth across their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to further enhance their digital experience across every touchpoint using Bloomreach’s data and AI-driven solutions. With this enhanced functionality, businesses worldwide will be better poised to drive greater personalization for every customer, resulting in stronger customer journeys and ultimately increased revenue generation.

“We’re excited to share the news of our new partnership with Bloomreach, a well-established pioneer in the commerce experience domain,” said Stefan Hamann, Co-CEO, Shopware. “This strategic alliance enables us to fuel remarkable customer experiences, spanning various digital channels, while delivering rapid growth, adaptability, and personalized interactions in today’s fast-paced landscape.”

Shopware is a leading open commerce platform for mid-market and lower enterprise merchants across EMEA, with comprehensive solutions for B2C and B2B businesses. Through its partnership with Bloomreach, Shopware will further expand its global presence, allowing more businesses around the world to use the combined power of the Bloomreach and Shopware platforms to drive commerce growth.

Marketing Technology News: Invoca Unveils Next-Generation Conversation Intelligence Boosted by Generative AI

Bloomreach empowers businesses to deliver personalized experiences across their digital channels by combining the power of unified customer and product data with the speed and scale of AI-optimization. For e-commerce businesses built on the Shopware platform, the addition of Bloomreach’s marketing automation, product discovery, and content management solutions will allow them to enhance customer journeys by creating highly personalized, end-to-end e-commerce experiences. Fueled by the AI built into all Bloomreach products and further propelled by Shopware’s AI Copilot program, businesses will be able to scale their personalization efforts — quickly — while operating with maximum efficiency.

”We are thrilled to announce an official partnership with Shopware to help more businesses reshape their e-commerce experience with AI-powered personalization,” said Anand Subbiah, VP, Technical Alliances & Ecosystem Platform, Bloomreach. “Bloomreach is a natural partner to help Shopware expand globally and together provide growth, agility, and personalization for brands around the world.”

Marketing Technology News: MarTech Interview with Gregg Johnson, CEO at Invoca