Breaking down the Role of a B2B Social Media Marketing Manager

With an equal playing field, all B2B companies can employ digital marketing to connect with new clients via social media and search engines. However, not every company has the same assets or knowledge to implement a digital marketing strategy successfully. Managers of digital marketing can help in this situation.

In addition to the fundamental digital marketing abilities required for today’s core marketing roles, they offer a higher level of knowledge. A digital marketing manager will know the levers to push to produce business outcomes. They will be thoroughly aware of how digital marketing operates and how it can be applied to meet certain corporate goals. As of December 27, 2022, the average marketing manager pay in the United States is $114,269, although the normal salary range is between $100,243 and $131,151. Social Media managers must experiment with various forms, messages, and channels to send the correct message to the right audience. B2B drives you because there are numerous paths to purchase and numerous stakeholders that impact every purchasing decision. There are several key responsibilities that a social media marketing manager must take care of. Read on to learn more.

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Responsibilities of a B2B Social Media Manager

The role of a social media manager is evolving along with the developments in different social media platforms. As such, the responsibilities of a B2B social media manager are also evolving. Here are the main responsibilities of a manager of B2B digital marketing that define the scope of the role: –

1. Align social media with corporate objectives

Doing is always more effective than telling is showing. So most of the time, social media managers should be excellent at creating social material, spreading it across various networks, and presenting quantifiable outcomes that stand on their own and are in line with business objectives.

2. Make their company’s website SEO-friendly 

SEO is too complex to “wing it.” To go up the SERPs, digital marketing managers must carry out several actions (Search Engine Results Pages). To advance SEO, a digital marketing manager must comprehend important ranking elements and how they apply to the firm website. Additionally, they should be well-versed in technical SEO topics like site performance, indexation, and crawlability.

3. Boost Participation in Busy Networks

Everyone posts content on social media even though no one wants to listen. The social media manager tasked with boosting engagement faces new challenges because of this fact. The requirement that they post messages from the business’s corporate social pages makes this process even more difficult. They have to create content that simply works with almost everyone.

4. Use of PPC and sponsored social to increase traffic

Paid traffic could be a significant component of a digital marketing manager’s job description, depending on the scope of a company’s goals and the channels they are concentrating on. For example, managers in B2B IT companies trying to fast produce leads and sales will need to be extremely vigilant. In addition, PPC (pay-per-click) campaigns will need to be built up and deployed by digital marketing managers to capitalize on highly searched-for niche-related keywords.

5. Sync up sales and marketing

Social media managers, who serve as the brand’s spokesperson, are expected to know precisely who their target market is to create highly relevant material. And what better way to learn this information than from salespeople, who are the most knowledgeable about prospects? By encouraging regular meetings between sales and marketing, the two may begin exchanging information, coming up with new ideas, and ensuring that all messaging is consistent across all channels.

6. Construct email marketing campaigns

A digital marketing manager should be familiar with creating email marketing campaigns. Don’t undervalue the talent required; it includes abilities like lead generation, list segmentation, and email copywriting. Email marketing campaigns are still rated as one of the most effective digital marketing tools. Hence, having exceptional skills in designing impressive email marketing campaigns is highly desirable.

7. Analyse information to guide strategy

To decide how to move campaigns ahead, digital marketing managers must analyze data from various sources, including website analytics, social media analytics, and email marketing platforms. This will help them formulate short-term and long-term strategies to grow the company.

It’s not uncommon for social media managers to go unnoticed in the office. Social media marketing isn’t initially regarded as a necessary skill set or a challenging job with “real business difficulties.” However, as you learn more, you start to see how social media managers’ issues could potentially impact the rest of the company. Social media managers have a lot to contribute, whether it’s encouraging leadership development, establishing audience trust through employee advocacy, or improving relationships between sales and marketing.

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