MarTech Series’s Marketing Technology Highlights of The Week: Featuring OpenX, Vyond, AdRoll and more in martech!

Grab the latest in martech from, OpenX’s latest enhancement to RingCentral’s newest AI powered capabilities from this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week

Innovation moves faster than people. This has a variety of effects. For an obvious example, within teams we may all want to use the latest technology or channel, but it turns out that the audience isn’t there. We can forget that sometimes the simplest, most obvious things can continue to be effective as we delight in imagining something new. Put another way, email continues to work, but it must have craft and purpose associated with it and not relegated to the bottom of the pile because it is boring. For our audiences, education – whether at a business or technical level – is crucial, and so workshops, and peer learning work for us.

–Marc Holmes, CMO at HashiCorp

MarTech Shout-out-of-the-Week

Segment

Segment is a customer data platform (CDP) that helps companies use first-party customer data.

 

Top MarTech News of The Week: 19^th August to 23^rd August

• Claritas Unveils a First-of-Its-Kind AI Broadcast Attribution Solution
• Eppo Closes $28M Series B For Tech Companies To Evaluate AI Model Performance, Power Marketing and Inform Product Development at Scale
• Contentful Signs Definitive Agreement to Acquire Ninetailed
• tvScientific Granted Patent for TV Outcome Optimization Technology
• GoTo Elevates Businesses’ Customer Experience with 40+ New GoTo Connect Features to Streamline and Simplify Customer Communications
• Vyond Expands ‘All-in-One’ Video Creation Platform with AI Avatars, Mobile App, and Powerful Business Tools
• OpenX Expands ConteX Marketplace™ Capabilities and Data Partners Across Its Premium, Direct Inventory
• RingCentral Announces New AI-Powered Capabilities for RingCX
• AdRoll’s Q3 2024 State of Digital Marketing Report Highlights Signs of a Stabilizing Advertising Marketplace
• Bridgeline’s HawkSearch Introduces Multi-Site Management Feature
• Weavely raises €900K seed round to build interactive content with AI
• Glance announces Guided CX™ integration with Five9 to deliver smart, human customer experiences
• Zefr Expands AI-Powered Brand Safety & Suitability Measurement on YouTube for Shorts, Demand Gen & Performance Max Products
• Anyword Announces Gen-AI Performance Platform, First of Its Kind AI Solution for Marketers

MarTech QnA with the Expert

A notable innovation is Asset Management Platforms, which maintain brand and product consistency across various channels. These platforms help brands manage large data sets and catalogues, ensuring consistent brand experience and imagery. Effective asset management is crucial for brands with multiple sub-brands and SKUs, preventing loss of control and consistency.

-Catalina Salazar, Global Head @ Wolt Ads

MarTech Articles on User Privacy, GenAI and Ad Creatives. Hyper-personalization in Marketing and more!

• The Rise of the Vertical B2B Marketer: Owning Your Industry Niche in a Globalised Marketplace
• Key Takeaways from Latin America’s Retail Media Boom
• Where User Privacy Controls Meet An Evolving Advertising Landscape
• How AI is Transforming Ad Creatives Today
• The 5 Biggest Problems with Modern B2B Marketing
• GenAI: The Silent Hero Behind Better Experiences for Agents and Customers
• From Acquisition to Optimisation: Martech strategy is changing and here’s why
• Rise of Hyper-Personalized Marketing – A Breakdown into how Personalization Has Evolved
• Virtual Events as a Lead Generation Powerhouse: Strategies to Convert Attendees into Customers
• What Role do Data Integration and Normalization Play in the Marketing Landscape?
• Geospatial Analytics in Martech: Targeting Customers with Location Intelligence
• Blockchain in Ad Tech: Ensuring Transparency and Reducing Ad Fraud

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter

Episode 210: The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo

Episode 209: B2B SaaS Marketing and MarTech Best Practices with Ryan Nelsen, CMO at StackAdapt