Glassbox, a leading provider of digital experience analytics for web and mobile applications, announced Ido Ophir as its Chief Customer Officer. In this newly created executive role, Ophir will work with the company’s leadership team to scale global success programs, strengthen executive partnerships, provide upscaled service for larger enterprises and deliver measurable outcomes for clients.

Ophir brings more than 20 years of experience in enterprise software, with deep expertise across customer success, product and professional services sectors. Prior to joining Glassbox, Ophir spent more than a decade at Personetics, where he built and scaled its global customer success and professional services organizations. Ophir has also held key roles at NICE Actimize and helped establish the company as a market leader in financial crime and compliance.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

“Glassbox is built on the idea that better data leads to better experiences,” said Alex Assim, Chairman of Glassbox. “Our clients, particularly in the financial services space, expect not just insights, but a strategic partner who understands their priorities and helps them realize long-term value. Ido’s experience scaling global customer organizations in highly regulated industries makes him the ideal leader to help us deliver on that promise.”

Last month, Glassbox was named a 2025 TrustRadius Top Rated Award Winner, recognized by customer reviews as a top player in the marketing software category. Ophir joining as CCO helps further Glassbox’s commitment to its customers and their satisfaction.

Marketing Technology News: Cross-Department Collaboration with Marketing Workflow Automation: Enhancing Alignment Between Sales, Customer Service, and Marketing Teams

“Glassbox is uniquely positioned to help financial institutions and other enterprises turn customer behavior into meaningful business outcomes,” said Ophir. “My focus is on ensuring every client receives the strategic partnership, executive engagement, and measurable results they expect from a mission-critical platform. We have the opportunity to redefine what best-in-class customer experience looks like in regulated industries, and I’m excited to join a team that’s making that a reality.”