As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo’s future as a platform-first business and unlock greater value for brands and agencies

Criteo, the global platform connecting the commerce ecosystem, announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product Officer Todd Parsons. Schobeiri will lead Criteo’s global efforts to accelerate the evolution of its performance media offerings into a full-funnel, cross-channel, self-service platform for the world’s leading marketers.

With more than two decades of experience building global technology organizations and scaling product development teams, Schobeiri brings deep programmatic expertise and a strong foundation in data-driven advertising. In this newly created role, he will focus on advancing Criteo’s strategy of building AI-first products for commerce, enabling marketers of all sizes to reach consumers across every stage of the shopper journey with greater autonomy and performance.

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Schobeiri’s appointment follows a series of strategic hires supporting Criteo’s platform strategy and vision for AI-assisted, agentic commerce. Among them is Sandeep Hejmadi, who joins as Senior Product Director, Data Marketplace, reporting to Arnaud Chataignier, VP of Platform Services. With more than 15 years of experience at companies including Snowflake, Amazon, Walmart, Rakuten, Acxiom, and Yahoo, Hejmadi has led the development of data infrastructure and identity solutions that power data secure, privacy-first advertising. His work will fortify our foundational AI capabilities and innovate new data offerings for the agentic era.

“Criteo has long been a leader in performance marketing. We’re channeling that strength into the broader commerce ecosystem and paving the way for marketers to enter the agentic era,” said Todd Parsons, Chief Product Officer at Criteo. “Wilfried brings the technical expertise and product vision needed to fast-track our AI-driven commerce solutions, empowering marketers with flexibility, precision, and control throughout the shopper journey.”

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Prior to joining Criteo, Schobeiri served as Chief Technology Officer at Ogury, a global adtech company, and Banyan, a fintech and data infrastructure company. He also held senior roles as SVP and Chief Product Officer at Revantage, leading the development of Blackstone’s global real estate data platform. Earlier in his career, Schobeiri served as Chief Technology Officer and Chief Product Officer at MediaMath, where he helped shape the company’s global product and technology strategy.

A recognized industry leader, Schobeiri was a board member of the IAB Tech Lab and played a key role in the development of the IAB Europe Transparency & Consent Framework. He continues to lend his expertise as an advisor to several adtech and data companies, including Ocient, Ergatta, and Truthset.

“I’m thrilled to be joining Criteo during such a transformative chapter,” said Schobeiri. “The company’s unmatched commerce dataset, global scale, and AI capabilities make it an incredible foundation for innovation. I look forward to building on that momentum to unlock even more value for our clients.”