Philadelphia-area Organization Proves that Marketing Agencies Can Still Be Enjoyable
As AI threatens to commoditize the advertising industry with machine-based automated sameness, a digital marketing agency near Philadelphia, PA is looking to remind businesses of a critical element of partnership and success: Being enjoyable to work with.
Arc Intermedia has been in business for 15 years, and is today re-introducing itself as The Enjoyable Agency. Their new website (https://www.arcintermedia.com) emphasizes that while their team is experienced and educated and dedicated to their crafts, they’re also a really good group of people.
We wanted to remind marketers why they fell in love with the field in the first place. Can’t success also be fun?”
— David Sonn
The new website features cartoon avatars of several of the employees who interact directly with clients. The images were built with AI, to demonstrate Arc Intermedia’s proficiency with AI tools while making their case that it works best in the hands of creative humans with strong visions. The advanced architecture of the website is also built with the AI search landscape in mind.
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Maier concluded with: “We’re of course well-versed in AI and other advanced tools, carefully review robust reporting, and excel at masterful creative. But what we want this website to demonstrate is that what really sets us apart is our humanity. Our clients never worry about slow response times, vague communication, and ego-driven debates. They actually enjoy interacting with us. And by the way, they also achieve great results.”
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