TrackIt, an Amazon Web Services (AWS) Advanced Tier Services Partner specializing in Media, Entertainment, Gaming, and Sports, has been selected as a launch partner for AWS Elemental Inference, a new video analysis service within the AWS Elemental portfolio. TrackIt has integrated Inference into TrackFlix Live for a live demonstration at the 2026 NAB Show.
Video analysis only becomes valuable when it fits naturally into production workflows”
— Brad Winett, President of TrackIt
AWS Elemental Inference is designed to analyze live video streams within AWS Elemental MediaLive and output video-specific features that can be directly integrated into media workflows. Initial capabilities include independently configurable smart cropping outputs for vertical and social video formats, as well as clipping outputs that generate semantic tags with associated quality indicators and timestamps. The service also produces enriched metadata, with additional features planned for future releases.
As a launch partner, TrackIt is collaborating closely with AWS teams to validate Elemental Inference in real-world scenarios and demonstrate how advanced video analysis can be operationalized inside production tools rather than remaining isolated as raw data. The integration with TrackFlix Live aims to highlight how video intelligence can support faster decision-making, content discovery, and workflow automation for broadcasters and digital media platforms.
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“Video analysis only becomes valuable when it fits naturally into production workflows,” said Brad Winett, President of TrackIt. “Integrating AWS Elemental Inference directly into TrackFlix Live allows meaningful insights to surface where operators already work, without adding complexity or friction.”
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The upcoming NAB demonstration will highlight how AWS Elemental Inference features can be activated and managed through a unified interface, illustrating an end-to-end workflow from live stream analysis to content creation and distribution. This collaboration reinforces TrackIt’s role as an early adopter for emerging AWS media services, with a continued focus on building scalable, production-ready solutions for Media and Entertainment customers.
 Advanced Tier Services Partner specializing in Media, Entertainment, Gaming, and Sports, has been selected as a launch partner for AWS Elemental Inference.){kind=link}