RedPoint Global Unveils RedPoint Accelerator™ For Retail

By Sudipto Ghosh On Mar 8, 2018

The Only Real-Time Omnichannel Solution That Empowers Retail Marketers to Take Control of Their Customer Data

RedPoint Global, a leading customer data platform and customer engagement technology provider, has announced the availability of RedPoint Accelerator™, a packaged solution for retail marketers. With RedPoint Accelerator, retail marketers can easily unify their data and create a single customer view, while engaging with customers across digital and traditional touch points. RedPoint Accelerator is the only omnichannel solution in the market that can be implemented in weeks while also providing robust real-time data and customer engagement options.

“With RedPoint Accelerator, we’re able to provide best-in-class marketing technology with our services, and industry expertise for mid-size, growth-oriented retailers, who until now, struggled with resource constraints and IT dependency,” said Gaurav Issar, CEO at Allant Group.

Gaurav added, “RedPoint Accelerator is the leading omnichannel solution available in the market that allows for robust access to all crucial customer data, and is expandable as the company grows, allowing for the most effective customer insights. We’re thrilled to be a RedPoint Global partner and provide this advanced technology to our retail clients.”

“To create richer, more relevant experiences for their customers, 89% of digital businesses are investing in personalization,” Forrester Principal Analyst Brendan Witcher recently reported.

Retailers who implement RedPoint Accelerator can expect to be in the market with new customer experiences four times faster than alternatives, enabling them to effectively engage with their customers at the speed of the market and gain a stronger ROI.

RedPoint Global VP of Product Strategy Patrick Tripp, said, “Most retailers are challenged to maintain ongoing personalized customer experiences because they lack the resources to connect their data and effectively execute omnichannel campaigns. With RedPoint Accelerator, they now have the freshest, most complete view of their customers and are able to deliver omnichannel experiences.”

Patrick added, “Accelerator gives retailers complete control of their own marketing data, and is able to reduce campaign deployment times by 75 percent. We are proud to be working closely with Allant as one of the initial deployment partners of RedPoint Accelerator.”

The RedPoint Accelerator™ retail solution includes —

Retail Data Models and Templates: RedPoint provides a comprehensive retail data model, automated data feeds, and standard retail campaign templates. Retailers can reduce their IT costs and complexity with out-of-the-box capabilities that drive higher revenue.
Single View of the Customer: Retailers can quickly create a continuously updated, accessible, and actionable view of the customer to drive personalized interactions across online and offline channels. Retail marketers can visualize customer profiles that show a complete, detailed history of the customer relationship, and leverage out-of-the-box dashboards and reports that provide insights into campaign performance.
Packaged Omnichannel Campaigns: Build, target, orchestrate, deliver, and measure email, SMS, direct mail, and social media campaigns to drive marketing productivity. The solution provides pre-configured channel functionality and quick time to value, all built on the Microsoft Azure cloud platform.
Real-Time Decision Strategies: Easily create and deploy next-best-action strategies that include dynamic content and A/B/n testing on websites and landing pages. Capture customer preferences and determine how to react in real-time based on anonymous and known customer profiles.

RedPoint Global’s network of partners delivers value-added services that complement this solution, leveraging deep retail industry expertise to address all of a retailer’s needs, from strategy to execution. The combination of RedPoint technology and the partner value-added services empowers retail marketers to gain significant increases in efficiency and effectiveness with their marketing dollars.

Currently, RedPoint Global’s software solutions empower brands to transform how customer experience is delivered. RedPoint Global’s solutions provide a single point of control to connect all customer data, determine next best actions in real time, and orchestrate interactions across all enterprise touchpoints.