Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership

Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it was awarded a Platform Award and has successfully set up 200-plus brands and agencies in less than two years on the Google Cloud Platform. By providing end-to-end support for Google Marketing Solutions, Adswerve is helping marketers and agencies take a data-first approach to digital marketing, build and monetize digital assets, focus on target segments, and seamlessly engage customers from interest to action across digital channels.

On the heels of news that Analytics Pros was rebranded as Adswerve, the company has achieved the Data Analytics Partner Specialization in the Google Cloud Partner Program. By earning the Partner Specialization, Adswerve has proven its expertise and success in building solutions for marketers in the Data Analytics field using Google Cloud Platform technology. Adswerve works with user behavior data from Google Analytics, as well as data from ads, social, CRM, email and other touchpoints, to provide marketers with easily digestible insights and true visibility into customer journeys. This allows them to deliver personalized experiences and create seamless user journeys across all channels and devices.

“At Adswerve, architecting accurate and trustworthy analytics is a critical first-step for our clients,” said Adswerve CEO Clint Tasset. “It’s the foundation for building a smarter, more effective media campaigns and Google Cloud is the perfect solution for bringing clarity into the entire customer journey versus delivering data in a way that only existed in silos before.”

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Data-Driven Impact for Marketers

YMCAs across the country are transforming their organizations, driven by the realization that they can do even more for their communities. The YMCA of San Francisco is leading the way from a technology standpoint, providing a data-driven model for others to follow. After evaluating several cloud providers, the organization decided to build a centralized data warehouse on Google Cloud Platform (GCP), bringing together data from fitness centers, daycare and after-school programs, seasonal and weekend camps, swim lessons, and other activities for more informed decision-making.

Ravi Epuri, Director of Applications for YMCA of San Francisco stated, “The support we received from Google and Analytics Pros (an Adswerve Company) made deploying our data warehouse a great experience with no roadblocks. We had frequent meetings and aligned our development efforts with industry best practices, helping us build a solution that can scale with our ever-growing analytics needs.”

Retail Business Services, the services company of Ahold Delhaize USA,  was charged with finding a way to better visualize and access data. With pockets of data spread out across different systems, there was no way to provide local brands with a comprehensive look at business results or for them to see where improvements needed to be made.

To understand the full story that the local brand data was telling, and to provide the automation and continuity brand marketers needed, Retail Business Services “went all in on Google Data Studio, partnering with Analytics Pros (an Adswerve Company), they built on-demand digital dashboards to provide the brands with comprehensive overviews of their marketing activities.

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“We have never had this level of insight. [Automated dashboards] will empower the local brands to further expand their abilities to bring data into their everyday activities. And with better data at their fingertips, brand marketing teams now have the power to optimize campaigns and increase ROI. The dashboards have simplified the data. Everybody gets digestible, actionable insights,” reported Justin Baynton, Manager of Digital Analytics and Search, Retail Business Services.

Adswerve was also recognized with a Google Partner Platform Award for the work of the Analytics Pros team with the World Surf League (WSL) at this year’s Google Partner Summit. WSL, a media company that broadcasts surfing events via streaming live video to television partners and social media, worked with Adswerve to combine data from Analytics 360, Facebook and other sites into one view. By taking a truly data-driven approach, WSL more than doubled the efficiency of campaigns that drove fan engagement and content viewership, increased web/mobile sessions by 31 percent, improved speed of analytics up to 80 percent and reduced infrastructure costs by 70 percent.

Founded in 2009, Adswerve is a leading Google Marketing Platform Partner that recently acquired Analytics pros, a recognized Google Analytics 360 and Trusted Google Cloud partner and reseller. Together, the companies provide services in support of the entire spectrum of the Google Marketing Platform for thousands of agencies and advertisers.

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