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TechBytes with Manish Gupta, Senior Applied Scientist at Alexa.com

Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and Competitive Intelligence tools? We use Machine Learning to surface common audiences between different websites. This allows customers to analyze what their peer set is doing and what kind of content interests their audience. We are also developing tools using patented AI and NLP technologies to help marketers get a better idea of what content…

MarTech Interview with Alexandr Galkin, Co-Founder and CEO at Competera

"AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and use all of these to offer proper insights for the right decisions." Could you let us know your journey into technology? What inspired you to start Competera? I’ve always wanted to get away from my past in Consultancy. I remember how it took consultants a lot of time and money to generate the same price and promo recommendations based on econometrics, mathematical statistics and sales forecast for different…

Meredith’s Stop, Breathe & Think Named Top 10 Alexa Skill of the Year 2019

Meredith Corporation's newly-acquired Stop, Breathe & Think (SBT) was recently named one of Amazon Alexa's Top 10 Skills of 2019. "We're thrilled for Stop, Breathe & Think to be recognized among the fast-growing mindfulness space, which has become essential to the health and wellness category. We are extremely pleased that SBT is a part of our growing portfolio of consumer products, services and experiences," said Meredith Consumer Products President Tom Witschi. Marketing Technology News: Influential Hires WME…

On Alexa’s 5th Birthday, What Does Voice Need to Do If It Wants to Grow Up

What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to? These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think. This month marks five years since Amazon’s Alexa was born; it also marks the rapid rise of Voice-enabled brand interactions. Alexa has made Voice ubiquitous for consumers, and therefore,…

‘200 Ways to Use Alexa’ Reveals Little-known Skills to Interact with Alexa-Enabled Devices

New Book from Voice-tech Expert Bradley Metrock Is an Essential Resource for All Amazon Alexa Users From finding the cheapest gas and accessing live sporting events, to tuning your guitar or having a conversation with Pikachu, there are thousands of innovative Amazon Alexa skills --- and many of them are little-known. In the new book More Than Just Weather & Music: 200 Ways to Use Alexa, author and voice-technology expert Bradley Metrock showcases a multitude of best-in-class Alexa skills and how valuable…

Paymentus and Amazon Team up to Provide an Easier Way for Customers to Manage their Bills with Alexa

Alexa and Amazon Pay capabilities will be available to utility billers on the Paymentus Instant Payment Network Paymentus Corporation, a leader in customer engagement and bill payment technology, announced that billers on the Paymentus Instant Payment Network can soon offer customers a more intuitive way to interact with and manage utility bills via any Alexa-enabled device. With this announcement, customers of participating billers will soon be able to link their utility account to Alexa so they can simply ask for…

Alexa and Amazon Echo Now Available in Brazil

Hundreds of Skills Available for Brazilian Customers, Including Show Do Milhão, Porta Dos Fundos, UOL Esporte, iFood, Leite Ninho, Cinemark, Uber, and More Brands Such as Bose, LG, Sony, JBL, Yamaha, Intelbras and Positivo Are Releasing Devices That Work with Alexa or Have Alexa Built-In Amazon announced that Alexa now speaks Brazilian Portuguese and is available for customers in Brazil. This new Alexa experience is built from the ground up for Brazil, and developers around the world are already creating skills and…

Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData

Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and analytics company, offers her view on Amazon’s expanding product range: “The buzzword at Amazon’s event was, predictably, Alexa. Amazon is moving aggressively to expand Alexa beyond the home, where the popular voice assistant has so far had the most impact. Amazon wants Alexa to become an integral part of its customers’ lives everywhere, within reach, including when they’re…

Amazon and Tuya Announce Further Integration with Alexa

Products Powered by Tuya Support Amazon Alexa's App-to-App Account Linking Global AI+IoT leader Tuya announced that it is now supporting Amazon Alexa's new App-to-App Account Linking feature. This integration allows users of the Tuya app to seamlessly link any products powered by Tuya to Alexa, without leaving the Tuya app. This announcement builds on Tuya's partnership with Amazon, as integration with the Alexa digital assistant has been a part of Tuya's global leading AI+IoT platform for smart home devices since its…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Adobe XD Makes Machine-to-Machine Interaction a Reality; Announces Voice Integration with Amazon Alexa

Enterprise Experience builder, Adobe XD has officially announced testing Voice experience with Amazon Alexa. Adobe XD users can use these new Voice-enabled tools to export and preview voice prototypes on any Alexa-enabled device. These can be used with the Echo Dot or Echo Show to further build on XD’s existing voice prototyping capabilities introduced at MAX 2018. Earlier this month, Adobe XD recently announced support for commenting on shared prototypes from mobile devices: The convergence of Customer…

DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

TripIt Launches New Amazon Alexa Skill

Now You Can Instantly Ask Tripit Questions Like When You Should Leave for the Airport or What Time You Land TripIt from Concur, the world's highest-rated travel-organizing app, today released a new TripIt skill for Amazon Alexa. TripIt users can now ask Alexa to instantly get details about an upcoming flight. "Now when you're home and preparing for your trip, you don't have to pick up your phone or laptop to get the flight information you need," said Jen Moyse, director of product at TripIt from Concur. "We want to…

Say It Now and Booxscale win Amazon’s European Alexa Cup

Voice App Identifies Market Gap; Winning Concept Lets Users Ask Alexa to Recommend and Book Local Services Based on Customer Reviews The Alexa Skill allows users to search for and book recommended local services using only their voice has won the Amazon Alexa Cup European round.  The proposed Alexa Skill, the result of a collaboration between voice technology specialist, Say It Now and the ‘marketplace of marketplaces’, Booxscale, beat leading digital marketing agencies in the UK and Europe for its top place in the European…

Alexandra Shapiro Joins LendingClub as Chief Marketing Officer

Former PayPal and Providian Financial Executive Brings Two Decades of Experience Driving Growth Strategies for Leading Financial Services Companies LendingClub Corporation, America's largest online lending marketplace connecting borrowers and investors, announced that it has selected seasoned marketer Alexandra Shapiro to serve as the company's Chief Marketing Officer. Shapiro is responsible for executing LendingClub's marketing strategy that supports the company's growth objectives, builds a strong consumer brand,…

A One Hour Translation (OHT) Survey Finds out How Good Google Assistant, Amazon’s Alexa and Apple’s Siri Are in Translating Some of the Most…

60 Well Known Phrases in English Were Translated by the Three Leading Assistants into French, Spanish, Chinese and German Google Assistant Scored the Best in Three out of Four Language Pairs and Amazon Alexa in Chinese Take the most famous phrase from the Godfather - “I’m going to make him an offer he can’t refuse” - or “The only thing we have to fear is fear itself” from the inaugural address of US President Franklin Delano Roosevelt and see just how the virtual assistants do in translating them using their newly…

TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference

From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as the next frontier for Voice-first technology is arguably the most important takeaway from the event. Around 77 million people in America use Voice Assistants or other Voice Tech in the car versus 45 million in the home. Automakers are moving quickly to incorporate Alexa, Google Assistant, or even technology like SoundHound's Houndify Voice Assistant (used in Mercedes, Hyundai, Kia, and other…

Cigna and Express Scripts Further Enhance Customer Service Offerings Through New Collaboration with Amazon Alexa

Cigna and Express Scripts Introduce Amazon Alexa Voice Skills to Make Health Care More Personalized and Convenient for Customers Cigna and Express Scripts have collaborated with Amazon Alexa to launch two voice skills to make health care more engaging, personalized and convenient for customers. The Cigna and Express Scripts Alexa skills will enable eligible customers to use voice technology to manage pharmacy prescriptions, engage in health improvement programs and track wellness incentives. “In particular, we believe…

Voices.com and Jargon Partner to Localize Alexa Skills

Voices.com and Jargon to Help Brands Go Global in a Voice-First World Voices.com, the online marketplace where brand managers and marketers discover, audition and hire professional voice actors has partnered with Jargon.com, the leading conversation platform for voice assistant applications. Bringing Jargon’s ability to localize voice applications together with Voices.com’s offering of the deepest and most diverse marketplace for voice actors, this partnership will enable the two companies to assist brands in solving…

Roku Devices Can Now Interact with Amazon Alexa

Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. “Consumers often have multiple voice ecosystems in their homes. By allowing our customers to choose Alexa, in addition to Roku voice…