Banner Before Header

Incubeta Launches Seamless Search to Solve the Paid vs Organic Conundrum

Award-Winning Comprehensive Tool Which Enables Holistic Management and Shows the True Value of Search, Launches Incubeta, the global independent digital marketing services group, announces the launch of Seamless Search, the first search management platform of its kind which enables marketers to manage paid and organic search holistically. Paid search advertising expenditure currently accounts for 41% of total digital media spend globally. Yet, the relationship between organic and paid search is complex, with no clear…

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Incubeta Appoints John Cawdery as US CEO

Former Manager of Google Measurement Platform – Channel Strategy and Solutions joins independent digital marketing services group in the US Incubeta, the global independent digital marketing services group, announces it has appointed John Cawdery as the new CEO of Incubeta US. The former Manager of Google Measurement Platform – Channel Strategy and Solutions has been appointed to develop the growth strategy and drive the ambitious plan of Incubeta US. Having joined Google in 2008, John built, led and launched Google’s…

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…

Incubeta DQ&A becomes a Google Marketing Platform Sales Partner in the Americas

Independent digital marketing services group to offer Google Marketing Platform professional services in the Americas Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, announces it has been named a Google Marketing Platform Sales Partner in the Americas, adding to its existing and long-standing Partnership status across APAC and EMEA, and cementing its global Google Marketing Platform Sales Partner status. In becoming a certified sales partner in the Americas,…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. The partnership gives Kargo the ability to bring their proprietary ad units to unique AMP inventory, which advertisers can now take advantage of on AMP. The partnership is in response to requests from advertisers and publishers to increase media buying opportunities and…

Suzy Online Shopping Study Says 86% of Consumers Will Shop Online Even Following the Pandemic

Ninety-One Percent of Online Shoppers Believe They Can Find Almost Anything Online Suzy, a leading on-demand consumer insights platform, today unveiled results from its State of the Consumer: The E-Shopping Revolution Study, which examined the online shopping habits of 1,000 U.S. consumers in August 2020. Among the key findings: 86% of consumers say they will shop online more or the same post-pandemic. The study also found that, compared to pre-pandemic times, 54% of online shoppers are buying more groceries online and 48%…

Eek! Games Invites Anzu to House Party with New Partnership Announcement

Anzu.io, the world-leading in-game advertising platform, announced that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu's solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy. House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of…

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Outfunnel Raises €1.1 Million Pre-Seed to Offer Revenue Marketing Automation to SMBs

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

KERV Launches Lookbook Feature for Interactive Video Ads

KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook product that enhances consumer engagement within any web-based product image. The new feature allows consumers to seamlessly engage with KERV’s established user experience at every unique object within any digital image, making it a perfect marketing experience for digital catalogs, product pages and more. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO https://vimeo.com/360629740…

Appcast Named Exclusive Canadian Partner by The Network

Simplified Access to More than 60 Global Job Boards Across 138 Countries Gives Canadian Employers Increased Reach to Qualified Talent Appcast, the leading technology provider for programmatic job advertising, announced it has been selected by The Network as its exclusive Canadian partner. Unifying more than 60 of the world’s leading job boards in 138 countries, The Network is the world’s leading single point of contact for online recruitment. With this new partnership, Canadian employers can utilize Appcast and The…

Doceree launches India’s 1st Integrated Programmatic Email Adserving Solution for Physicians

The launch of Doceree DirectTM furthers company’s vision to streamline Physician marketing and bring credibility and enhanced performance in email marketing In its bid to make Physician marketing effective and efficient, Doceree launched India’s 1st Integrated Programmatic Email Ad-serving Solution for Physicians, a product that brings in huge credibility in email marketing and promises to significantly enhance performance of email campaigns. With the launch of Doceree DirectTM, the company, which is the World’s…

Web Hosting Canada Acquires Sibername to Further Propel Its Domains Offering

Web Hosting Canada (WHC) has announced, the acquisition of Sibername, an Ottawa-based domain name registrar and cloud services provider. Founded in 2001, Sibername is an ICANN-accredited registrar and a leading provider of domain name services, particularly in Canada, where it provides .CA domain name backordering services, referred to as To Be Released (TBR) domains. Web Hosting Canada is a leading Montreal-based online solutions provider and has been empowering Canadian small businesses with the tools and know-how to…

IDology Expands Leading Identity Verification Platform With Unmatched Levels of Control, Customization and Visibility

New capabilities empower businesses to rapidly respond to COVID-related behavioral shifts and quickly act on fraud data intelligence with precision IDology, a GBG company, announced the latest innovation to its multi-layered identity verification platform, ExpectID. As COVID-19 continues to bring complexity to the fraud landscape, IDology is giving businesses the power to respond with new levels of data visibility, control and customization throughout the identity verification process. With ExpectID's Decision Builder,…

2020 State Of Email Report Reveals The Critical Need For Email Is Rising, As 78% Say Email Is Important To The Overall Success Of Their…

Survey of over 2,000 marketers conducted by Litmus and Convince & Convert unveils industry averages, best practices Litmus, a leader in email marketing, releases its report, "2020 State of Email, Fall Edition," during Litmus Live Week, the premier conference for email practitioners and marketing leaders. The study found 77% of marketers say email is one of their two most effective marketing channels. Additionally, 78% of marketing executives indicate email marketing is vital to the overall success of their company,…

70 Percent of Consumers say They Will Exclusively Shop with Brands that Personally Understand Them this Holiday Season

On Consumers’ Holiday Wishlist Again This Year: Stop Receiving Irrelevant Shopping Offers Redpoint Global, a leading software provider that helps brands deliver revenue-generating and personalized customer experiences, announced new research revealing consumer opinions about the upcoming holiday season. Conducted by Dynata, the survey of more than 1,000 U.S. consumers finds that major changes in shopping are already underway, with 62 percent saying they would shop exclusively online this year. “The commerce habits of…

Digital Marketing Leader Michael Kahn Named Global CEO of Astound Commerce

Digital Commerce Specialist Continues Its Growth and Development Astound Commerce announced that it has named industry leader Michael Kahn as its first Global CEO. The independent digital commerce specialist designs experience-driven ecosystems that fuse technology, data, design and storytelling to propel business growth for brands such as: Allergan, Boohoo, TOMS, Calvin Klein, PUMA, Under Armour and many others. This appointment was made to further accelerate the company’s growth, development and marketplace leadership.…

Cuddle Joins Nielsen Connect Partner Network To Transform How Retail And CPG Leaders Consume Market Data

The new partnership combines the power of Cuddle’s intuitive analytics platform with Nielsen insights to transform how Retail and CPG leaders consume market data Cuddle, a leading AI-powered analytics platform, empowering industry leaders to use business insights gleaned from company data to improve overall business performance, announced it has joined the Nielsen Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG)…