Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth

Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions Leading digital marketing group, Incubeta today announces its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping…

Incubeta Acquires Ecommerce Agency Groundswell

Leading Digital Marketing Group, Incubeta today announced it has acquired ecommerce experts, Groundswell. The acquisition of the Belfast-based company will expand Incubeta’s reach to ecommerce clients worldwide. Groundswell, founded in 2017, brings with it customers including STATSports, The Pro’s Closet, and WiggleCRC, among others. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown “This acquisition fits squarely within Incubeta’s strategy of acquiring…

Sally Laycock appointed CEO of Incubeta UK

Independent digital marketing services group announces new UK CEO as Luke Judge, US and UK Group CEO steps down Sally Laycock has been appointed as the new CEO of Incubeta UK, the independent digital marketing services group. Laycock will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed as US CEO in September last year will continue to lead Incubeta in North America. Laycock joined Incubeta in 2008 as Financial Controller and became Chief…

Lars Lehne Appointed as Group CEO of Incubeta

Former CEO of SYZYGY AG and Google Country Director takes helm of Incubeta as Alan Lipschitz steps down Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. The former SYZYGY AG CEO will be taking over from the founder Alan Lipschitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Alan will be moving into the role of Chairperson of the Board of Directors of Incubeta. Lars brings with him more than 30 years of industry experience. Prior…

Incubeta Launches Seamless Search to Solve the Paid vs Organic Conundrum

Award-Winning Comprehensive Tool Which Enables Holistic Management and Shows the True Value of Search, Launches Incubeta, the global independent digital marketing services group, announces the launch of Seamless Search, the first search management platform of its kind which enables marketers to manage paid and organic search holistically. Paid search advertising expenditure currently accounts for 41% of total digital media spend globally. Yet, the relationship between organic and paid search is complex, with no clear…

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Incubeta Appoints John Cawdery as US CEO

Former Manager of Google Measurement Platform – Channel Strategy and Solutions joins independent digital marketing services group in the US Incubeta, the global independent digital marketing services group, announces it has appointed John Cawdery as the new CEO of Incubeta US. The former Manager of Google Measurement Platform – Channel Strategy and Solutions has been appointed to develop the growth strategy and drive the ambitious plan of Incubeta US. Having joined Google in 2008, John built, led and launched Google’s…

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…

Incubeta DQ&A becomes a Google Marketing Platform Sales Partner in the Americas

Independent digital marketing services group to offer Google Marketing Platform professional services in the Americas Incubeta DQ&A, the specialist marketing technology division of independent marketing group, Incubeta, announces it has been named a Google Marketing Platform Sales Partner in the Americas, adding to its existing and long-standing Partnership status across APAC and EMEA, and cementing its global Google Marketing Platform Sales Partner status. In becoming a certified sales partner in the Americas,…

MarTech Interview with Eden Dhaliwal, Global Managing Director at Conflux Network

The ongoing pandemic has highlighted the need for accurate data and identity management systems, Eden Dhaliwal, Global Managing Director at Conflux Network dives deeper in this chat: _______ Tell us a little about yourself Eden, we’d love to hear about Conflux Network and some of your recent developments with the platform? I’m the Global Managing Director at Conflux Network, which is currently the only public blockchain operating in China that is permissionless – something we worked very strategically to accomplish…

AzerionOne Teams up With Oracle to Strengthen Brand Safety and Viewability Capabilities

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced a collaboration with Oracle Moat and Oracle Contextual Intelligence. The programmatic platform, managing more than 1.6 trillion transactions per month and reaching more than 500 million users, has placed topics like contextual relevance, brand safety, and media performance at the core of its commitment. With this collaboration, AzerionOne takes a new important step in bringing high-quality advertising experiences,…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. The partnership gives Kargo the ability to bring their proprietary ad units to unique AMP inventory, which advertisers can now take advantage of on AMP. The partnership is in response to requests from advertisers and publishers to increase media buying opportunities and…

Suzy Online Shopping Study Says 86% of Consumers Will Shop Online Even Following the Pandemic

Ninety-One Percent of Online Shoppers Believe They Can Find Almost Anything Online Suzy, a leading on-demand consumer insights platform, today unveiled results from its State of the Consumer: The E-Shopping Revolution Study, which examined the online shopping habits of 1,000 U.S. consumers in August 2020. Among the key findings: 86% of consumers say they will shop online more or the same post-pandemic. The study also found that, compared to pre-pandemic times, 54% of online shoppers are buying more groceries online and 48%…

Eek! Games Invites Anzu to House Party with New Partnership Announcement

Anzu.io, the world-leading in-game advertising platform, announced that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu's solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy. House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of…

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT…

Outfunnel Raises €1.1 Million Pre-Seed to Offer Revenue Marketing Automation to SMBs

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

KERV Launches Lookbook Feature for Interactive Video Ads

KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook product that enhances consumer engagement within any web-based product image. The new feature allows consumers to seamlessly engage with KERV’s established user experience at every unique object within any digital image, making it a perfect marketing experience for digital catalogs, product pages and more. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO https://vimeo.com/360629740…

Appcast Named Exclusive Canadian Partner by The Network

Simplified Access to More than 60 Global Job Boards Across 138 Countries Gives Canadian Employers Increased Reach to Qualified Talent Appcast, the leading technology provider for programmatic job advertising, announced it has been selected by The Network as its exclusive Canadian partner. Unifying more than 60 of the world’s leading job boards in 138 countries, The Network is the world’s leading single point of contact for online recruitment. With this new partnership, Canadian employers can utilize Appcast and The…

Doceree launches India’s 1st Integrated Programmatic Email Adserving Solution for Physicians

The launch of Doceree DirectTM furthers company’s vision to streamline Physician marketing and bring credibility and enhanced performance in email marketing In its bid to make Physician marketing effective and efficient, Doceree launched India’s 1st Integrated Programmatic Email Ad-serving Solution for Physicians, a product that brings in huge credibility in email marketing and promises to significantly enhance performance of email campaigns. With the launch of Doceree DirectTM, the company, which is the World’s…