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LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

Engagio Joins the LinkedIn Marketing Partner Program

Customers Can Now Use Engagio Audience Management to Target Optimal Account-Based Audiences for Campaigns Across the Account Journey Engagio, the leader in B2B marketing engagement software, announces it has joined the LinkedIn Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to…

Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

Using Integrate’s Demand Orchestration SaaS Platform, Marketers Can Now Seamlessly and More Quickly Engage New Prospects Generated from LinkedIn Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of their LinkedIn lead generation campaigns. Using Integrate, marketers can now…

Terminus Joins the LinkedIn Marketing Partner Program with Launch of Account-Based Marketing Integration

With Unified Solution, B2B Marketers Can Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus and LinkedIn Terminus, the leader of the account-based marketing (ABM) movement, was announced as the newest addition to the LinkedIn Marketing Partner Program in the Ad Tech category. Terminus’ integration with the LinkedIn Marketing Solutions API represents a significant advancement in the orchestration, automation, and measurement of advertising tactics, simplifying the execution of multichannel ABM…

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn's Own Teams and Their Experiences Just over a year ago, LinkedIn shared their very own 'special' in-house recipe to master marketing to B2B customers. The much talked about "Secret Sauce: How LinkedIn Uses LinkedIn for Marketing" brought together ingredients for a delectable engagement between LinkedIn's content marketing, demand generation, product marketing, and ad operations teams.This opened up new opportunities in marketing on LinkedIn,…

TechBytes with Sudeep Eldo Cherian, Director, Head of Global Product Marketing, LinkedIn

Sudeep Eldo Cherian Director, Head of Global Product Marketing at LinkedIn The world’s most widely used B2B networking site, LinkedIn announced new audience matching solutions to enable marketers to drive more focused and hyper-targeted campaigns. With interactive marketing in a state of perpetual flux, it’s important for marketers to rely on performance metrics such as clicks and impressions to understand how the target audience behave on your website. LinkedIn's Website Demographics helps marketers discover the…

Cyient Appoints Meenu Bagla as Vice President and Chief Marketing Officer

Meenu brings more than 20 years of rich experience in the technology industry and will further strengthen the company's brand, deepen customer engagement, and contribute to revenue growth Cyient, a leading digital technology and engineering solutions provider, announced the appointment of Meenu Bagla as the Vice President and Chief Marketing Officer. As CMO, Meenu will be responsible for strengthening the brand reach, relevance, and advocacy to deliver accelerated business growth in new and existing markets. Before…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Launches Real Estate Platform with over 400,000 Properties to Modernize Land Marketing

Introducing a tailored website for buying, selling, and financing residential, commercial, agricultural, and recreational land LandSearch, a property marketing startup, has announced the launch of a new real estate platform. It's mission... to modernize the land marketplace and become the premier resource for buying, selling, and financing land. The site promotes a growing inventory of over 10 million acres of land for sale, along with representing tens of thousands of real estate agents. Marketing Technology News:  …

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Alexander Vlaskamp Appointed Head of Sales and Marketing and Member of Scania Executive Board

Alexander Vlaskamp, currently Senior Vice President Trucks and acting Head of Sales and Marketing, has been appointed Executive Vice President and Head of Sales and Marketing. He took up his position on 1 June and reports to Henrik Henriksson, President and CEO. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Alexander Vlaskamp, born in 1971, has a Bachelor's Degree in Automotive Engineering from HAN university in the Netherlands and joined Scania Deutschland in 1996. Since…

Silvercrest Launches Integrated Social Media Listening To Their Proprietary Local Marketing Automation Platform (LMap)

Integrated Social Listening into Social Media Management, in the only Marketing Technology Platform That Serves All of a Brand’s Technology, Marketing, and Media Needs in One Portal Silvercrest’s robust proprietary martech portal, Local Marketing Automation Platform (LMap), is the only platform that allows brands to manage and access all of brands’ marketing and media needs from one portal, LMap. Typically, Social Media Management platforms enable multi-unit social media management, with a secondary tier of other…

CanopyCloud Here to Revolutionise Brands’ Marketing Activations

The ‘game changing’ platform is responsible for over 100 of the world’s most recognisable brands’ marketing executions In the current climate of remote and dispersed workforces, some of the world’s most renowned brands are relying on one game-changing platform, CanopyCloud, for efficiency across all aspects of marketing execution. Today Team ITG launches a brand-new CanopyCloud website to help global marketers understand how technology can join up their entire marketing operation. Ten years in the making, CanopyCloud is a…