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FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…

Cinedigm Announces Three of Their Popular Streaming Channels Included in NBCUniversal’s Peacock Launch

Included in the much-anticipated launch are THE BOB ROSS CHANNEL, COMEDY DYNAMICS and SO…REAL Providing Cinedigm’s Channels With Direct Reach Into A Massive Television Audience Cinedigm, a leader in the operation of free, ad-supported streaming television (FAST) channels, announced that three of the Company’s channels, The Bob Ross Channel, Comedy Dynamics and So…Real, are included in today’s launch of NBCUniversal’s new streaming service Peacock. The service is home to thousands of hours of premium content, including…

TN Marketing Acquires Bluprint Assets From NBCUniversal

Acquisition ensures Bluprint, formerly known as Craftsy, will continue its legacy as the go-to resource for millions of passionate crafters TN Marketing, a Minneapolis-based global online video subscription and streaming business focused on creating communities by engaging people with their passions, announced it has acquired assets of Bluprint from NBCUniversal, effective immediately.  Bluprint, a subscription video on demand service featuring online courses and other forms of video content surrounding crafts, hobbies…

Eros Now First Partners with NBCUniversal and Introduces ‘Eros Now Prime’

Eros International Plc, a Global Indian Entertainment Company with the leading digital over-the-top (OTT) South Asian entertainment platform, Eros Now, announced that Eros Now has entered into a strategic multi-year content deal with NBCUniversal and will launch Eros Now Prime, a new stand-alone English content offering with over 2,000 hours of programming. Eros Now is the well-established leader in the space of Online Video in South Asia, having access to a large catalogue of over 12,000 Films across 10 different Indian…

4C Selected to Power Cross-Platform Reach Optimization for NBCUniversal’s One Platform

Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform. The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens. Marketing Technology News: Mola.tv Takes Digital Rights Management…

Sling TV Bolsters Live TV with Fox News, MSNBC, CNN’s HLN in Base Service; Launches Free Cloud DVR, Updated Pricing, Channel Lineups

FOX News Channel, MSNBC and CNN's HLN Expand News Offerings in Sling Blue Base Service Sling TV expanded its live news offerings with the addition of FOX News, MSNBC and CNN's HLN to Sling Blue base service and launched new "Cloud DVR Free" for all Sling TV subscribers. Sling also introduced updates to pricing and channel lineups across both services. "Sling customers have been clear: they want more live news and sports, and they want a cloud DVR included at purchase – and we listened," said…

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

Comscore Expands Partnership with NBC and Telemundo Owned Stations to Full Group Deal

New Agreement Brings Comscore’s Linear TV and Local Mobile and Desktop Insights, as Well as Its Political, Automotive and Consumer Targeting Segments to All Nbc and Telemundo Owned Stations Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo…

Demo Day of Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars, Showcases 10 Companies in Inaugural Class

Philadelphia-Based Accelerator Focused on Media, Entertainment, and Connectivity Ends with Live Pitch Event, Including Major Company Announcements Ten tech startups from around the world who are building innovative media, entertainment, and connectivity companies showcased their products and stories on Thursday at “Demo Day,” the finale of the inaugural Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. “We were inspired by the spirit and creativity of these companies as they were building their…

6sense Featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced that it has been included in CNBC's list of top 100 startups in the world. Known as the Upstart 100, this exclusive list of promising young start-ups features a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow's household names. Companies making this year's Upstart 100 represent a broad segment of the economy, across nine different countries and 13 US states. Each of the organizations selected is less than five years old. 6sense has…

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

TRUSTX and Its 35 Premium Content Publishers Are Delivering on Their Mission to Restore Trust, Transparency and Safety at Scale Across the Programmatic Advertising Ecosystem TRUSTX, the industry's only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding from CBSi, ESPN, Meredith, FOX News and NBCUniversal to accelerate the growth of its marketplace created to establish a sustainable future for trusted advertising. The new funds are structured to reinforce the…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

Ceros Announces $100 Million Strategic Investment Led by Sumeru Equity Partners

Partnership with SaaS leader continues its focus on using experiential content to help brands unlock their creative potential Ceros, an interactive SaaS design platform, announced a strategic investment from Sumeru Equity Partners (SEP), a growth-focused technology investment firm based in the San Francisco area, to continue its momentum as a leader in digital content creation. Management and existing investors participated in the $100 million investment. Additional terms of the transaction were not disclosed. Ceros is a…

Marketers: Keep Calm and Follow the Data in the Pandemic

As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn’t encouraging. These aren’t your grandfather’s jobless numbers. Oh wait, they are — if your grandfather was alive during the Great Depression. The economy has taken a hit, and people are scared. Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. With so much economic uncertainty, panic is understandable, but it’s still counterproductive. The right way…

A+E Networks UK Moves Its Broadcast Operations in EMEA to the Cloud With Amagi and Amazon Web Services

Amagi, a global leader in cloud-based technology for broadcast and streaming TV, announced that A+E Networks UK has transitioned its playout and service delivery for its entire bouquet of 30 channels in Europe to Amagi’s cloud platform running on Amazon Web Services (AWS). The channels consist of 23 from A+E Networks UK, based in London and 7 from A+E Networks® Italia based in Rome. A+E Networks® UK, a joint venture between Hearst and Sky, is a leading media network reaching 58 million homes across 100 countries. A+E…

LiveXLive CEO And Chairman Robert Ellin And An International Grammy Award-Winning Artist Scheduled

LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that its CEO and Chairman, Robert Ellin, is scheduled to be a guest on CNBC Closing Bell with anchors Sara Eisen and Wilfred Frost today at 4:30 PM ET. Mr. Ellin will be joined by an International Grammy Award-winning artist. LiveXLive recently announced an addition to its robust streaming platform with a new revenue-share model for live streaming and Pay-Per-View events,…